When people talk about the startup space they speak about the founders, the entrepreneurs, the innovative ideas and the creative solutions. But what about marketing? Early-stage startups often view marketing as a superfluous cost. The idea of paying for an in-house marketing person seems low priority when founders are focused on getting their business off the ground. However, in this day and age where people are becoming more sceptical about the glorification of startups, what is the role of marketing and PR management in this space? If you’re a marketer, should you join a startup? Take notes from Katie’s Zheng, who talks about this issue in line with her own experience as an early-stage startup marketer.
