Online Advertising Foundations

The Red & Yellow School proudly presents Online Advertising 1: Foundations and Best-Practice, an online marketing and advertising course focused on an incredibly scalable, low-cost and highly measurable form of online advertising with proven return on investment.


Course Outline

This 5-week course introduces you to the world of online advertising, encompassing search (PPC) and display advertising on both desktop and mobile devices.

Module 1: An Introduction to Digital Marketing
Module 2: Payment Models and Strategy
Module 3: Advertising Platforms
Module 4: Tracking and Measurement

Why should I take this course?

  • Learn how to grow awareness, drive sales and increase your market reach
  • Learn how to set up and run your own online campaigns, including pay-per-click advertising, display banners, social media ads and more
  • Great for people new to online advertising and its concepts

This course is part of these learning path discount packages:

Register now Download Info Pack
  • Course Length5 weeks
  • Start Date17 Aug 2015
  • Registration Deadline14 Aug 2015
  • PriceR5,750.00