The Red & Yellow School proudly presents Online Advertising 1: Foundations and Best-Practice, an online marketing and advertising course focused on an incredibly scalable, low-cost and highly measurable form of online advertising with proven return on investment.
Insights and data
This 5-week course introduces you to the world of online advertising, encompassing search (PPC) and display advertising on both desktop and mobile devices.
Module 1: An Introduction to Digital Marketing
Module 2: Payment Models and Strategy
Module 3: Advertising Platforms
Module 4: Tracking and Measurement
Why should I take this course?
- Learn how to grow awareness, drive sales and increase your market reach
- Learn how to set up and run your own online campaigns, including pay-per-click advertising, display banners, social media ads and more
- Great for people new to online advertising and its concepts
This course is part of these learning path discount packages: