Search Engine Optimisation 1: Foundations and Application

The Red & Yellow School presents Search Engine Optimisation 1: Foundations and Application, a distance-based online course designed to equip you with applicable skills to market within the exciting world of Internet search – from basic “how to” SEO training to link building for SEO.

Having your site displayed among the top search results can mean a dramatic increase in traffic to your site and, very often, a marked increase in sales. Through this SEO course, we can help you add value to your brand to ensure the goods or services offered on your website are easily searchable online.

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Course Outline

By drawing on the vast amount of experts from accomplished digital agencies, the Red & Yellow School has produced a practical, globally relevant search engine optimisation course.

The 6 modules that make up the Search Engine Optimisation course include:

Module 1: An Introduction to Search
Module 2: Site Accessibility to Search Engines
Module 3: Keywords and Content
Module 4: Advanced Optimisation Strategies
Module 5: Building Links
Module 6: Managing SEO

 Why should I take this course?


The course is open to anyone with an interest in learning more about how search engines work and the “how to” of SEO. Distance-based SEO training is particularly suited to business owners and entrepreneurs, or professionals in a traditional marketing or communications capacity.

Anyone managing a website or the content of a website will also benefit from learning how to do an SEO audit as well as the advantages of link building for SEO.


This course is part of these learning path discount packages:


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  • Course Length6 weeks
  • Start Date23 Feb 2015
  • Registration Deadline20 Feb 2015
  • PriceR6,500.00