This is a comprehensive 8-week online course is designed to introduce you to effective social media marketing and give you an applicable understanding of social media practices,tactics and strategies.
- Understand the basics of social media by getting hands on with a range of tools – Facebook for networking, blogs for content marketing, Twitter for news and much more
- Understand the potential social media holds for personal branding
- Consolidate or brush up on your existing social media knowledge
- Learn effective strategies and practices for engaging on social media as a brand
- Address a wide range of business challenges using social media
- Learn to use social media to gain marketplace intelligence and develop loyal fans