Social Media Course

This comprehensive 8-week online course is designed to introduce you to effective social media marketing and give you an applicable understanding of social media practices,tactics and strategies.


  • Understand the basics of social media by getting hands on with a range of tools – Facebook for networking, blogs for content marketing, Twitter for news and much more
  • Understand the potential social media holds for personal branding
  • Consolidate or brush up on your existing social media knowledge
  • Learn effective strategies and practices for engaging on social media as a brand
  • Address a wide range of business challenges using social media
  • Learn to use social media to gain marketplace intelligence and develop loyal fans

Course Outline

In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents a distance-based, 8-week Social Media course.

Module 1: Social Media and You

Module 2: Terminology and Concepts

Module 3: Determining Strategic Direction

Module 4: Selecting Your Channels

Module 5: Formulating Your Content Strategy

Module 6: Initiating Your Presence and Campaigns

Module 7: Managing Your Community

Module 8: Reporting and Optimisation


Who Should Take This Course?

  • People who want to gain an excellent grounding in social media marketing
  • Aspiring or current social media marketers, community managers, brand managers,customer service or PR executives, entrepreneurs and content marketers
  • Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
  • Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
  • Anyone who wants to promote their brand more effectively online

This course is part of these learning path discount packages:

Register now Download Info Pack
  • Course Length8 weeks
  • Start Date04 May 2015
  • Registration Deadline01 May 2015
  • PriceR8,350.00