Social Media : Application and Best Practice

This is a comprehensive 8-week online course is designed to introduce you to effective social media marketing and give you an applicable understanding of social media practices,tactics and strategies.

Benefits:

  • Understand the basics of social media by getting hands on with a range of tools – Facebook for networking, blogs for content marketing, Twitter for news and much more
  • Understand the potential social media holds for personal branding
  • Consolidate or brush up on your existing social media knowledge
  • Learn effective strategies and practices for engaging on social media as a brand
  • Address a wide range of business challenges using social media
  • Learn to use social media to gain marketplace intelligence and develop loyal fans
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Course Outline

In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents a distance-based, 8-week Social Media course.

Module 1: Social Media and You

Module 2: Terminology and Concepts

Module 3: Determining Strategic Direction

Module 4: Selecting Your Channels

Module 5: Formulating Your Content Strategy

Module 6: Initiating Your Presence and Campaigns

Module 7: Managing Your Community

Module 8: Reporting and Optimisation

 

Who Should Take This Course?

  • People who want to gain an excellent grounding in social media marketing
  • Aspiring or current social media marketers, community managers, brand managers,customer service or PR executives, entrepreneurs and content marketers
  • Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
  • Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
  • Anyone who wants to promote their brand more effectively online
Register now Download Info Pack
  • Course Length8 weeks
  • Start Date29 Sep 2014
  • Registration Deadline26 Sep 2014
  • PriceR7,500.00