The 6th edition eMarketing textbook is now available

Our magnificent 6th edition has launched! Individuals and educators around the world breathe a sigh of relief, purely based on the many requests and emails we’ve received enquiring about when the new edition would be available. We can proudly say – it’s here!

It’s jam-packed with new content and international case studies that bring the theory to life. As always, our commitment to making education as accessible as possible means that you can download the digital version for free.

But if you buy the hard copy, you’ll not only be contributing to our bursary fund and helping change lives, you’ll also be rewarded with over $2000 in vouchers to help you put what you’ve learned into action immediately.

How to get your own

Hard copy:

For just R750* get your own printed copy of this incredible book.

Simply click the “I want it!” button below, give us your details and in a few days, you’ll be the proud owner of this incredible digital marketing resource.

I want a hard copy!


*does not include courier costs or VAT

Soft copy:

In return for our commitment to making education accessible and available, all we ask is that you tell us how our textbook has made a difference in your life or added value to your students. We put loads of time, love and energy into this textbook, so feedback about how it’s helped change lives makes it all worth it. (And we hope you’re ok if we publish the more compelling testimonials as proof of the real value our textbook offers.)

I want the free pdf

Sign up for our newsletter below, and tell us how our textbook has made a difference in your life or added value to your students. Then we’ll email you the link to your free pdf.

*by submitting this form, you agree to let us send you our weekly newsletter. You’ll love the value it adds to your life but if your inbox doesn’t agree, you can unsubscribe at any time.

Educator Resources

In the past, we provided educator resources for the many academic institutions that use our textbook. With the 6th edition, we decided to change things up a bit by asking those same institutions to create their own resources and share them, so that we can all learn from each other. We salute Okanagan College for being the first to contribute to this shared repository of knowledge and insight, and encourage others to follow suit.

The value inherent in crowdsourcing and sharing knowledge from around the globe takes the value of the textbook to another level. Let us know if you want to contribute to, or access this shared resource.

A note from Rob Stokes,

Chairman of Red & Yellow, and the brain behind the initiative

It is with great excitement and pride that we launch the 6th Edition of our digital marketing textbook, eMarketing: The Essential Guide to Marketing in a Digital world, and celebrate its 10th anniversary. Since its humble launch in 2008, this little book (which is no longer ‘so little’) has become the most widely-used digital marketing textbook on the planet.

Note, I didn’t say “best-selling”. It’s available as a free download to all under a Creative Commons License, which has led to its use in literally thousands of educational institutions around the world. Being freely available online lowers the barrier to education for students, and this makes us very happy.

While my name is on the cover, my role has been one of project champion. The real heroes are the incredible Red & Yellow team who have put so much love and care into this book. For them and the many industry contributors who enthusiastically shared their experience, learnings and wisdom with us, I am truly grateful. Thank you, sincerely.

Read. Absorb. Enjoy.

May this textbook play a role in building amazing careers.

and the Team at Red & Yellow


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