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Branded Content on Social: 11 Truths You Need To Know

It’s been three years since Facebook became a ‘pay to play’ environment (pivoting away from clicks and engagement to reach and frequency) – so why are marketers still coveting the elusive and frivolous engagement metrics as part of their digital KPIs? From “Share & Win!” to algorithms for the win In the past (and still today),…

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Liam’s On The Path To Success at Virgin Active

Meet Liam Austin Jacobs – the big-hearted fashionista whose hard work and positive attitude are steering him in a new direction at Virgin Active. Currently a National Certificate of Advertising student interning in the Creative department, Liam caught us up on his learning journey so far and what the future holds. Read his story to discover…

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