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Effective Content Marketing can transform engagement, reach and commercial success. Learn how to create, plan and execute a winning content marketing strategy. This 2-day interactive and highly practical MasterClass allows you to learn a new skill in a face-to-face, open, inspiring environment.

Day 1

• Introduction to Content Marketing
• Content research and strategic preparation (part 1)
• Content research and strategic preparation (part 2)
• Practical component

Day 2

• Content marketing
• Content planning
• Content approach (part 1)
• Content approach (part 2)
• Tools of the trade

OUTLINE

What you'll learn:
The fundamentals of the discipline and the various roles it can play
How to recognise business objectives and challenges that content marketing can address, and the opportunities it can create
Craft a content marketing strategy
Define your brand essence and content pillars
Set appropriate objectives, KPIs and targets
Understand the importance, and types, of content on various social platforms and channels

OUTCOMES

  • After attending our 2-Day workshop you will be able to:
  • Know exactly what the discipline is and is not, and the various roles it can play
  • Recognise the business objectives and challenges that content marketing can address, and the opportunities it can create
  • Define your brand essence and content pillars
  • Craft a content marketing strategy
  • Set appropriate objectives, KPIs and targets
  • Understand the importance, and types, of content on various social platforms

WHO SHOULD ATTEND?

  • If you’re in the field of marketing, customer engagement and building a business/brand - be it as a small business owner, in an agency, or part of a corporate in-house brand team - this will be a career game-changer!

Presented by

Our incredible subject-matter expert: Su Little Su is ‘one of our own’, and Red & Yellow is lucky to be able to tap into her over 15 years of experience in both digital agency and corporate social media, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management.Her passion for people, online engagement and web forums led to her completing a Bachelor's degree in the Social Sciences at UCT, with a keen interest in Behavioural Psychology and Relationship Marketing. She has won numerous industry awards and was the first South African to be recognised on the global list of Corporate Social Strategists. Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa.

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