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Digital Marketing

Paula Hulley : CEO at IAB SA

Red & Yellow has been nurturing and delivering top marketing, advertising and digital talent since 1994 and is a cornerstone and pioneer of education and training for the IAB South Africa and our members. We’re proud of the relationship that Red & Yellow and the IAB SA have built over the years, and look forward to many more years of impactful and transformative partnership“

Lee Davies | Head of Marketing Operations at DSTV

The course was well-planned and the portal easy to use. The Course Coordination team were extremely helpful and a pleasure to call. The assignments were an excellent way of turning the theory into practice. I feel more confident in my digital marketing abilities and have already been making use of them in my job.

Sean Loots | Radio show host and Digital Marketing Manager at Magic 828 Radio station

The pay-off of this course has been massive, I’ve upskilled myself and have so many more opportuities available to me. I now host my own radio show AND head up the digital marketing department! The course content is thorough, digestible, comprehensive. It covered UX design to social media and everything in between.

Shamiel Scheepers, Partner Account Manager , Vodacom South Africa

There are not many of Red & Yellow’s calibre, I respect and value their commitment in seeing me across the finish line. I have taken it upon myself to spread the Red & Yellow name.

Online Certificates

Short Courses

Advanced Diploma

COURSE INFORMATION

Jul
26

Starts: 26 July 2021
Registration Closes: 24 July 2021

Duration:
10 weeks

Cost
ZAR 16 500

Book Now

This 10-week online course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. Get the cutting-edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.

Confused about which digital course is best for you? Here’s a quick overview that highlights the benefits you’ll get from each.

UNIQUELY HUMAN SKILLS

The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:

Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness

This course includes:

You've been in the game for a while:

  • Traditional Marketing Managers
  • Experienced Managers
  • Brand Managers

You're new to the game:

  • Corporates - Moving into marketing for the first time
  • Ambitious professionals
  • SME's and start-ups
  • Graduates

 

Outline

The course includes 8 practical modules and assignments, as well as a final research project:

  • Module 1: Digital Marketing Strategy
  • Module 2: Planning digital assets
  • Module 3: Creating digital assets
  • Module 4: Speaking to your audience of one
  • Module 5: Direct marketing
  • Module 6: Social media
  • Module 7: Online advertising
  • Module 8: Optimisation

Benefits

You'll be able to:

  • Gain the latest practical skills that you can immediately implement
  • Understand the digital customer and design customer experiences
  • Understand how to use SEO and copywriting to enhance your digital assets
  • Learn to implement social media, social advertising, & content marketing
  • Use paid media to increase brand awareness and reach
  • Learn to implement UX best practices
  • Know how to effectively use mobile channels & apps in your strategy
  • Use data to drive business insights & innovation
  • Measure digital campaign success using web analytics and data

We have a range of digital marketing courses, find the best Certificate for you:

Digital Marketing: Introduction

Get to grips with the non-technical basics in digital marketing with our 6-week introduction course. Learn about content marketing, social media, UX, SEO and more. Perfect for anyone looking for a basic understanding and overview.

View Course

Digital Marketing: Professional Certification

Master all the aspects of Digital Marketing and get an in-depth proficiency and career boost with our 14-week Professional Certificate in Digital Marketing. Including masterclasses with industry experts to bring the theory to life.

View Course

1-year National Certificate in Advertising: Digital
Marketing

Transform yourself into a Digital Marketing professional in just 1 year. This online SETA accredited NQF 5 qualification will teach you the fundamentals of the marketing discipline and how to develop and implement successful Digital Marketing strategies.

View Programme

Advanced Diploma in Digital Marketing

This highly sought-after accredited NQF 7 qualification puts graduates at the top of the Digital Marketing game, opening doors to career-advancing opportunities. Learn how to strategise, analyse, create and implement strategies and campaigns, using a variety of tools and best practices.

View Programme
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