• Duration

    1 Year

  • Qualification

    NQF 5 Higher Certificate

  • Class fee

    R54,000

  • Registration fee

    R9 500

  • Starts

    06 February 2023

A valid National Senior Certificate is required.

About the Course

This fully accredited deep-dive into Digital Marketing will give students industry-relevant knowledge, expose them to international best practice (in the South African context), and teach them theoretical foundations and practical techniques and skills relevant to the digital reality.

KEY BENEFITS & OUTCOMES

There is an increasing demand for specialists who:

  • Understand digital marketing strategy know and are familiar with the
    range of digital tactics available for marketers and advertisers
  • Can schedule and manage workflow for integrated campaigns and
    projects
  • Can optimise digital marketing initiatives using analytics and conversion
    optimisation.

Career Boosting 1 Year Programme

This course is perfect for:
• Experienced marketers: needing to add ‘digital expertise’ to their
portfolio of skills
• Future marketers: keen to ‘get into the game’, but lacking
experience or accredited proof of their competence due to
circumstance or inability to meet NQF-level requirements.
This is the programme for getting a recognised, accredited
qualification that will put you on the fast-track.
You’ll have all the digital marketing skills needed for this fast-paced
environment, whether you’re looking to work for an agency, in-house
brand team or run your own business.
Our programmes and courses are not easy – but that’s intentional.
Industry knows that a Red & Yellow certification proves you’ve earned
the right to deliver what you say you can.

Course outline

Familiarise yourself with the online learning platform and how it works. Followed by an introduction to Marketing Fundamentals to provide context for the meatier details that follow. Critical learnings and skills have been distilled into 4 modules that roll out every 3 months. We’ve included monthly 3-hour workshops with content experts, and weekly live tutorial sessions and chats to enrich your learning experience. You will be supported all the way with regular updates as to your progress.

Module 1: Introduction to the current marketing environment and today’s consumer

  • Marketing strategy
  • Establishing customer needs
  • Presenting ideas and concepts

Module 2: Marketing communication skills

  • Written and verbal communication
  • Accessing and interpreting data
  • Developing tactics
  • Integrated brand communication

Module 3: Core - advertising

  • Elective: choose between Client Service, or Copywriting (in high-demand
    from industry)

Module 4: Plan, organise, lead, motivate and control

  • Planning and managing resources
  • Managing the project team for optimal delivery
  • Managing financial control

The application process

Please have the following ready to complete your online application

Need more details?

Prefer a friendly chat, WhatsApp or email?

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Why choose Red & Yellow

142
Awards

Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

15 K
Alumni

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %
Employability

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

100 %
Unmatched Creativity

For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.

WE’VE PROUDLY COLLABORATED WITH

Frequently asked questions

Will this make me more employable?

Our intense but comprehensive certificates are designed to fast-track your entry into a meaningful career, with practical skills, knowledge and competencies that the industry is desperate for.

When am I on campus?

Lectures take place during the first half of the day, from Mondays to Fridays, leaving you free to work part-time or continue using our facilities

What will I learn?

Everything we’ve learned over the last 25 years has been distilled into a punchy 1-year programme relevant to what industry wants. This entry-level foundation in practical skills based on essential theory equips you for your for your 3 week workplace internship and future career

What qualification will I leave with?

An NQF level-5 certificate based on SAQA unit standards and accredited by MICT SETA