closer

Mastering Online Advertising Booster

COURSE INFORMATION

Aug
13

Starts: 13 August 2018
Registration Closes: 10 August 2018

Duration:
4 weeks

Cost
ZAR 4 800

Our newly-introduced booster is a shorter, jam-packed and intensive distillation of our full Mastering Online Advertising online course, to add to what you’ve already learned in Digital Marketing or Social Media. You’ll gain additional skills, knowledge and a practical understanding of various online advertising options, best practices, and tactics that you can implement immediately to achieve your strategic digital marketing goals.

Outline

Learn how to implement online advertising campaigns across the major channels, including social, search, and display. Along with developing ads that are channel-appropriate and geared to achieving business objectives like branding, traffic growth and conversions; and use data analytics to measure and optimise.

  • Online marketing and Programmatic advertising
  • Social media advertising
  • Search and display advertising
  • Optimisation

Benefits

4 modules that will help you:

  • Further your knowledge in online advertising by getting hands-on with a range of tools, channels, and best practices
  • Use online advertising to reach digital marketing goals and objectives
  • Understand the all-important world of social media advertising
  • Choose between display, search, and social media advertising by understanding the benefits and strengths of each - and seeing how programmatic fits in
  • Track, measure, and optimise online advertising measures

PRE-COURSE REQUIREMENTS

To qualify you need to meet the following requirements: