This SETA-accredited NQF level 5 National Certificate is delivered completely online – allowing students to gain a critical qualification with minimal interruption to their lives. The 30% theoretical component is balanced by highly practical 70% workplace implementation – so as new skills are learnt, students can start applying them immediately and add more value to the workplace,

  • Duration

    1 YEAR

  • Price


  • Starts

    01 August 2022

About this programme

This one-of-a-kind online accredited programme, will equip you with the knowledge and practical know-how to build a career in creating digital content for brand engagement and building brand equity. The programme comprises of 4 modules, of varying lengths. There are 9 assessments throughout the year, followed by a final integrated assessment at the end.


  • Apply deep strategic thinking, in-depth research, insight development and conceptual ideation to communicate with your target audiences
  • Create a strategic content plan that reinforces the brand positioning and promise via the advertising and marketing world
  • Execute targeted content campaigns that delight consumers
  • Write compelling, persuasive copy that influences customer behaviour
  • Create strong customer relationships to improve customer lifetime value
  • Build a brand reputation as a thought leader in your industry

This programme is perfect for

  • Social media managers and content producers and creators looking to hone their craft and learn current best practice
  • Small business owners who want to engage more deeply and effectively with their customers
  • Marketing professionals who are under constant pressure to deliver high-volume, high-impact communication campaigns
  • Curious minds who want to be at the forefront of the content creation revolution

The learning journey


1. Module 1: Introduction to the Marketing Environment and Today’s Consumer

  • An introduction to the online learning platform (Moodle) will be followed by an
  • Introduction to marketing strategy, with a look at how budding content and copywriting experts can analyse the marketing environment to help them place their content. Then we’ll look at how to precisely identify the people for whom you’re creating content.

2. Module 2: Marketing Communications

  • Any good copywriter or content marketer needs to be able to communicate their ideas clearly. This module starts with a look at how to present your content/copywriting ideas persuasively. Then we introduce various marketing channels on which you’ll be expected
  • to be able To write compelling copy, including online advertising, direct marketing, and social media.

3. Module 3: Copywriting and Content Marketing

  • Now that you have a solid grounding in the basics, it’s time to get to the “CDC” part of creating digital content. We start with a solid look at what content marketing is and why it’s important. Then you learn some copywriting best practices, and you finish off by looking at how to apply your content and copywriting skills to specific digital channels.

4. Module 4: Planning and control

  • You can be the best content marketer or the strongest copywriter in the world, and you’ll get nowhere if you can’t match your work to the available resources. This module covers how to plan resources for advertising assignments, and it looks at some project management tips to help you keep all your projects on track for on-time delivery.

Programme structure

The programme is structured as per SETA requirements: 

  • 30% Theoretical Formal Learning, including attending online sessions, reading course notes, watching videos, attending online tutorials/workshops and completing theoretical assignments. 
  • 70% apportioned to:
    • Practical Tasks: larger research projects and work simulated tasks. 

Workplace Activities: these need to be done under the guidance and observation of a workplace manager or mentor. You will need to log all workplace hours have them signed off (Don’t stress about this process, we will guide you through it).


The variety of activities, quizzes and assignments have been carefully designed to enhance the learning experience and  ensure that students are able to practically implement what they have learned. 


  • Online assignments and quizzes designed to assess formative knowledge acquisition, active participation and engagement in practical learning activities.
  • Participation in online chat sessions and tutorials
  • An Independent Research Project project for completion at the end of the 3 modules 
  • A logbook recording the time spent on the programme and assessment activities 
  • Workplace activities that consolidate the learning through practical implementation
  • A portfolio of evidence that compiles all assessment activities for certification.



To qualify, you need to meet the following requirements:
  • Matric certificate
  • The ability to implement knowledge and practice skills learned in a business environment If you do not meet the above requirements, we do have an RPL (recognition of prior learning) process in place at an additional admin cost**. Get in touch with us for more information.
  • Course outline

    The programme is broken up into four modules over 12 months (15-20 hours of study per week). You'll walk away with the practical skills and in-depth knowledge you need to become a successful and professional digital marketer, as well as an NQF level 5 qualification that gives you the competitive edge.

    Who you’ll meet

    ROBYN, Instructional Designer

    I write online courses and programmes that entice, encourage, and engage students to continue on their learning journeys



    The application process

    Please have the following ready to complete your online application

    • 1. Signed application form

      Download the application form
    • 2. Your latest academic results

      A certified copy of your most recent academic results.

    Need more details?

    Prefer a friendly chat, WhatsApp or email?

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    Why choose Red & Yellow


    Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

    15 K

    Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

    87 %

    87% of our students find employment on graduating due to a combination of experiential learning and know-how.

    100 %
    Unmatched Creativity

    For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.


    Frequently asked questions

    What qualification do I receive?
    • Red & Yellow is offering the following qualifications online:
      • National Certificate in Advertising (SAQA ID: 58820) specialising in Digital Marketing NQF Level 5
      • National Certificate: Design Techniques(SAQA ID: 60509) specialising in Design Thinking – MICT SETA.  NQF 5 |
      • National Certificate in Advertising (SAQA ID: 58820) specialising in Creating Digital Content NQF Level 5
      • National Certificate in Design Techniques (SAQA ID: 90721 LP ID: 60509) specialising in User Centered Design NQF Level 5
      • National Certificate in Generic Management (SAQA ID: 59201 LP: 74512) NQF Level 5
      • Advanced Diploma in Digital Marketing (SAQA ID: 98842) NQF Level 7
    • NCs: You will receive a national certificate at NQF level 5.
    • ADs: You will receive an advanced diploma at NQF level 7.
    Who are you accredited with?
    • CHE

    We are a fully accredited Private Higher Education Institution with the CHE (Council on Higher Education).


    The school and all our on-campus programmes are registered with the Department of Higher Education (DHET). These qualifications cover NQF Levels 5 to 7. Our CHE programmes are measured against the same standards and subject to the same accreditation requirements as all Universities in South Africa.

    • SETA

    We are also a SETA accredited Education and Training Provider, accredited with both MICT SETA and SABPP (South African Board of People Practice) for various National Certificate Qualifications (NQF Level 5) and training programmes. We offer a variety of learnerships and skills programmes. We are also able to tailor skills programmes for clients, based on their needs and our available accredited options.

    Online course

    Our online courses are all aligned to NQF Level 5 Unit Standards

    Accreditation and verification for the achievement of these unit standards is done by the relevant SETA.