• Apply deep strategic thinking, in-depth research, insight development and conceptual ideation to communicate with your target audiences
• Create a strategic content plan that reinforces the brand positioning and promise via the advertising and marketing world
• Execute targeted content campaigns that delight consumers
• Write compelling, persuasive copy that influences customer behaviour
• Create strong customer relationships to improve customer lifetime value
• Build a brand reputation as a thought leader in your industry

• Social media managers and content producers and creators looking to hone their craft and learn current best practice
• Small business owners who want to engage more deeply and effectively with their customers
• Marketing professionals who are under constant pressure to deliver high-volume, high-impact communication campaigns
• Curious minds who want to be at the forefront of the content creation revolution

Modules

1. Module 1: Introduction to the Marketing Environment and Today’s Consumer

• An introduction to the online learning platform (Moodle) will be followed by an
• Introduction to marketing strategy, with a look at how budding content and copywriting experts can analyse the marketing environment to help them place their content. Then we’ll look at how to precisely identify the people for whom you’re creating content.

2. Module 2: Marketing Communications

• Any good copywriter or content marketer needs to be able to communicate their ideas clearly. This module starts with a look at how to present your content/copywriting ideas persuasively. Then we introduce various marketing channels on which you’ll be expected
• to be able To write compelling copy, including online advertising, direct marketing, and social media.

3. Module 3: Copywriting and Content Marketing

• Now that you have a solid grounding in the basics, it’s time to get to the “CDC” part of creating digital content. We start with a solid look at what content marketing is and why it’s important. Then you learn some copywriting best practices, and you finish off by looking at how to apply your content and copywriting skills to specific digital channels.

4. Module 4: Planning and control

• You can be the best content marketer or the strongest copywriter in the world, and you’ll get nowhere if you can’t match your work to the available resources. This module covers how to plan resources for advertising assignments, and it looks at some project management tips to help you keep all your projects on track for on-time delivery.

The programme is structured as per SETA requirements: 

• 30% Theoretical Formal Learning, including attending online sessions, reading course notes, watching videos, attending online tutorials/workshops and completing theoretical assignments. 
• 70% apportioned to:
  • Practical Tasks: larger research projects and work simulated tasks. 

Workplace Activities: these need to be done under the guidance and observation of a workplace manager or mentor. You will need to log all workplace hours have them signed off (Don’t stress about this process, we will guide you through it).

Assessment

The variety of activities, quizzes and assignments have been carefully designed to enhance the learning experience and  ensure that students are able to practically implement what they have learned. 

Includes:

• Online assignments and quizzes designed to assess formative knowledge acquisition, active participation and engagement in practical learning activities.
• Participation in online chat sessions and tutorials
• An Independent Research Project project for completion at the end of the 3 modules 
• A logbook recording the time spent on the programme and assessment activities 
• Workplace activities that consolidate the learning through practical implementation
• A portfolio of evidence that compiles all assessment activities for certification.

ROBYN, Instructional Designer

I write online courses and programmes that entice, encourage, and engage students to continue on their learning journeys