Full time learning from an accredited institution
Postgraduate Diploma: Creative Leadership
The world craves bold ideas, but are traditional leadership models stifling your creative fire? This immersive Postgraduate Diploma in Creative Leadership ignites a new breed of leader: one who thrives on disruption, fosters fearless collaboration, and transforms visionary ideas into groundbreaking realities. Forget the tired trope of the lonely genius – here, you'll master the art of innovation, cultivate a culture of inclusivity, and lead a team that breaks the mould. This Postgraduate Diploma is your passport to a future where creativity meets leadership. If you’re an experienced or aspiring creative professional operating in the larger business context, or a recent graduate with a passion for innovation, this is the postgraduate qualification for you. Are you ready to step into the unknown and become an unstoppable force?
“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”
Nadine Botes
Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising
Become tomorrow’s Creative Leader, today
In the Postgraduate Diploma in Creative Leadership, you’ll dive deep into what it takes to lead with vision, innovation, and inclusivity in today’s dynamic industries. From exploring foundational leadership theories to honing your unique style, you’ll gain tools to inspire and drive creativity across teams. You’ll learn the psychology behind managing creative talent, build a future-ready mindset with a focus on ethics and sustainability, and foster inclusivity with collaborative approaches. Design thinking and research methodology equip you to solve complex business challenges with impact, while an elective on employee experience design ensures you’re ready to shape vibrant, productive work cultures.
Career Options
- Chief Innovation Officer
- Creative Director
- Content Marketing Director
- Head of Brand
Admission Requirements
An NQF 7 level qualification (a Degree, an Advanced Diploma, or an Advanced Occupational Diploma)
Red & Yellow qualifications are made to future-proof your career
Our qualifications are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
Theoretical perspectives on leadership and creativity (15 credits)
Contextual creative leadership practice (15 credits)
Future-forward creative leadership (15 credits)
Dissolving borders: Inclusive creative leadership (15 credits)
Design thinking for commercial contexts
Leading creatively for innovation and change (15 credits)
Business research methodology (15 credits)
Employee experience (re)design In practice (workplace learning) (15 credits)
Brand Management and brand identity design In practice (workplace learning) (15 credits)
Managing creative projects in practice (workplace learning) (15 credits)
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
Get inspired to study Creative Leadership
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Advertising and marketing were once the domain of a few powerful people who told customers what they wanted. Customers are no longer told what they want. The pervasiveness of digital technology has empowered the customer when it comes to making purchasing decisions. They tell businesses what they want, how, and when.
Marketing and digital marketing, in particular, has created a symbiotic relationship between businesses and their customers. The proliferation of digital tools and the internet has opened a free-flowing, two-way marketing channel into our daily lives.
Digital marketing does not deviate much from traditional marketing. However, it does offer unique opportunities that used to be more difficult to execute. For example, marketing campaigns can now be easily tailored to target specific customers, ‘attention for value’ can be leveraged to create consumer demand, and the customer experience can be personalised and leads to a far higher return on investment.