Introducing a 2-year NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.

  • Duration

    2 Year

  • Qualification

    NQF 7 Advanced Diploma

  • Class fee

    R76,000

  • Registration fee

    R9500

  • Starts

    18 July 2022

Application requirements

About the Advanced Diploma

Everyone can write but only a few can write in a way that makes people take note or influence behaviour. Our NQF 7 Advanced Diploma in Copywriting will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.

Aimed at people with the desire and talent to express their innate creativity, conceptual thinking and love of communication, this programme encompasses all the relevant theory but also has a strong practical element to deepen your learning experience and achieve the best outcomes.

With our practical and future-focused approach to education, industry connections and ever-evolving programme content, you’ll be an experienced, sought-after creative and industry-ready copywriter within 12 months.

Course outline

The programme is designed around 4 modules, that allow for integrated knowledge, skills and application. Each module runs sequentially and the subjects are designed to build on the knowledge as the year progresses.

MODULES

Creative Strategy & Insights

An introduction to marketing communication principles. After that, you will flex
your research muscles, practising insight analysis as well as the application of
analytical and critical thinking to compile a successful creative strategy. You will also
explore ways to tap into your creativity and master the skill of writing brand
manifestos and longer forms of copy.

Transmedia Narration

In this module, you will learn more about content marketing and the importance of
adding value to the consumer. We will cover traditional media platforms like TV,
radio, print and outdoor advertising, as well as the digital platforms that make up
consumer touchpoints. You will also conceptualise and write an interactive
campaign.

Integrated Brand Communications

In this module, you’ll collaborate with students from different disciplines to produce
through-the-line campaigns for real-world clients. You’ll also learn basic visual
communication principles and design software skills as well as research and develop
your own self-initiated brief where you can explore a topic of your interest.

Business and Visual skills

In this component of this highly empowering programme, you will learn how to
communicate in a business setting, and how to function as a copywriter in the
marketing industry today. The module also includes work-integrated learning, and
perhaps the most important part of the whole year: curating and presenting your
best work in an industry-ready online portfolio that will land you your dream job

Who you’ll meet

Meet our amazing team of lecturer who are equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world

MEET THE LECTURER

Eckhard
  • After finishing honours degrees in literature and copywriting, I worked on perfecting my handwriting for 15 years while trying to figure out what this thing called advertising is all about. I encourage students to question everything and write with reckless abandon. Tennis, film, drawing, and the names for different shades of red-brown ochre excite me.

The application process

Please have the following ready to complete your online application

Need more details?

Prefer a friendly chat, WhatsApp or email?

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Why choose Red & Yellow

142
Awards

Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

15 K
Alumni

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %
Employability

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

100 %
Unmatched Creativity

For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.

WE’VE PROUDLY COLLABORATED WITH

Frequently asked questions

Why study for another year?

Yes, you have a diploma/degree. But has it made you real-world ready? This programme promises to equip students with the practical skills and human attributes that leapfrog their transition from academia to industry.

Why this versus Honours?

While Honours is perfect for those wanting to add another academic layer, consider this a finishing year that connects academia with the real world. The ideal bridge between theory and industry-relevant competencies; where you get exposed to who’s making it happen (potential employers) and how to do it yourself.