Marketing & Advertising Communications is about the relationship between consumers and brands. Learn how Consumer Insight leads to ideas that build creative campaigns and how Integrated Marketing Communications channel the voice of the brand.

  • Duration

    2 Year

  • Qualification

    NQF 7 Advanced Diploma

  • Class fee

    R76,000

  • Registration fee

    R9 500

  • Starts

    18 July 2022

About the Advanced Diploma

You are immediately exposed to the scope of the industry and the vibrant people in it, and invited to try your hand at its main disciplines. Enhancement of personal skills also takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry, will enhance your career success and will stay with you forever.
You will be exposed to cutting edge processes in the Industry – IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people in the business present the challenges facing them and look to Project Teams for solutions.

PRACTICAL COMPONENT

Project work involving contemporary brands and issues is part of each and every aspect of the course. Students work in Project Teams to solve business problems by taking on key roles: project coordinator, strategist, planner, and researcher. To take things to the kind of finished work you see in the Prospectus, they also “Crossover” to work alongside their creative colleagues (specialists in digital content, art direction and design) to produce bright, fresh, creative campaigns in line with a “live” brand brief.

THEORETICAL COMPONENT

The fundamentals of effective communications are prioritised and entrenched to reflect the importance that strategy carries both in the School and the Industry. You’ll learn to apply concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands. You will play specific roles in team situations, the most effective form of learning, leading to brand building, target marketing and building permanently acquired skills.

KEY BENEFITS & OUTCOMES

  • Learn to apply concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands
  • Become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession
  • Networking with prospective employers
  • Preparing for interviews and personal guidance
  • Making lifelong friends
  • Gaining real world, practical experience
  • Learning to be self-motivated and have a strong work ethic
  • Being part of an accomplished and work-ready group

Course outline

The programme includes 5 practical modules and individual and group assessments, as well as a 2 Crossovers and MAC Live

Module 1: Marketing Communications Strategy

During the first module, you will learn the basics of strategic marketing, entrepreneurial marketing, and cause and sustainability marketing.

Module 2: Integrated Brand Communications

This module deals with integrated brand communications (IBC), integrating all
communication activities – including PR, advertising, and more, to ensure that a
client’s brand is portrayed consistently across all touchpoints. You will also learn some IBC tools and all about brand positioning and brand-building.

Module 3: Channel Planning and Acquisition

A strong communications strategy requires understanding your user, and you can only do that through market research. This module will show you the ropes, and also teach you how to apply behavioural economics and use data and analytics to provide you with more consumer insights.

Channel Planning and Acquisition

Armed with an in-depth understanding of traditional and digital channels, this
module is about planning communications across all of them.

Practical Simulations

You will engage in two multidisciplinary projects for live client briefs during the two years. This means you will work in a team with students from different programmes to solve actual brand and communication problems. You will also be expected to prepare your own ted-style talk towards the end of the programme – on a topic that YOU are the expert in.

Who you’ll meet

Meet our amazing lecturer who is equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world

MEET THE LECTURER

DI
  • I seriously love this place! Every day, I get to use what I’ve learnt in 20 years in the industry and share it with some incredible students.

The application process

Please have the following ready to complete your online application

Need more details?

Prefer a friendly chat, WhatsApp or email?

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Why choose Red & Yellow

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Awards

Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

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Alumni

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %
Employability

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

100 %
Unmatched Creativity

For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.

WE’VE PROUDLY COLLABORATED WITH

Frequently asked questions

Why study for another year?

Yes, you have a degree. But has it made you real-world ready? This programme has a proven record of equipping students with the practical skills and human attributes that leapfrog their transition from academia to industry. Consider it your first year of work.

How will this give me a competitive advantage?

This highly practical year prepares you to translate theory into the ability to make a real difference, gives you the opportunity to experience teamwork in a ‘safe’ environment, and provides constant exposure to industry – through guest speakers and work on real-life brand campaigns.

Why this versus Honours?

While Honours is perfect for those wanting to add another academic layer, consider this a finishing year that connects academia with the real world. The ideal bridge between theory and industry-relevant competencies; where you get exposed to who’s making it happen (potential employers) and how to do it yourself.

How does the year playout?

We consider you an adult. After lectures in the morning, we leave afternoons free to work as a team, and bring the theory to life. The year is broken down into concise blocks, that allow you to focus on one key area at a time. At the end, you’ll leave with a complete understanding of what is required for career success in the 21st Century, and how you can contribute.