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Social Media has become one of the most powerful tools in modern marketing — we can teach you how to get the most out of it. Created off the back of the success of our Social Media Marketing online short course, this 2-day interactive and highly practical MasterClass allows you to learn a new skill in a face-to-face, open, inspiring environment.

Day 1

• Introduction to Social Media and the current state of affairs
• Tapping into existing trends and future-proofing
• Developing your Social Media strategy
• Social Media platforms and audience requirements
• Integrating social into media
• Practical component wrap up and questions
• Drinks and networking at our rooftop bar

Day 2

• Content Marketing
• Community management
• Building an army of influential advocates
• Measurement and analytics


After this 2-day course - you'll leave with:
Valuable new skills that will grow your career
An industry-respected Red & Yellow Certificate of Attendance
A pack of working models you can use to implement a social media strategy - including templates for content pillars, a content calendar, an editorial calendar, and more.


  • Recognise the business objectives and challenges that social media can address
  • Craft a social media marketing strategy
  • Set appropriate objectives, KPIs and targets
  • Select the best social media platforms for your brand and objectives
  • Understand the importance of content on social
  • Define your brand essence and content pillars
  • Determine your paid media audience and how best to reach them
  • Manage your online community with social media
  • Build and manage an army of advocates and influencers for your brand on social media
  • Measure your success on social with analytics


  • Managing a marketing team: be it in agency, for brand or in-house - you’ll be able to write better briefs, more realistic KPIs and outcomes and have more informed conversations/manage expectations
  • Working in a marketing team: Copywriters, community managers, social media managers and strategists - you’ll be able to drive and achieve better results, create higher engagements, gain meaningful insights and shape commercial outcomes
  • Building a small-to-medium sized business: make sure your efforts and time generate more leads, drive advocacy and create the connections you need - be it with new clients, investors or suppliers/partners

Presented by

Our incredible subject-matter expert: Su Little Su is ‘one of our own’, and Red & Yellow is lucky to be able to tap into her over 15 years of experience in both digital agency and corporate social media, CRM, strategy, e-commerce, experiential events, brand ambassadorship and brand management.Her passion for people, online engagement and web forums led to her completing a Bachelor's degree in the Social Sciences at UCT, with a keen interest in Behavioural Psychology and Relationship Marketing. She has won numerous industry awards and was the first South African to be recognised on the global list of Corporate Social Strategists. Su has been a regular speaker at social media, digital and integrated marketing conferences around South Africa.

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