Social Media



Starts: 29 January 2018
Registration Closes: 26 January 2018

8 weeks

  • CPD Points: 60
  • SABPP Accreditation

ZAR 12 500

The Red & Yellow Social Media Course, run in partnership with USB-ED, is a 10-week online course. Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.


Gain a solid grounding in social media by getting hands on with a range of tools, platforms, and best practices

  • Module 1: Social Media and You
  • Module 2: Strategy & Planning
  • Module 3: Implementation: Content
  • Module 4: Paid Advertising on Social Media
  • Module 5: Implementation: Community Relationship Management
  • Module 6: Reporting & Analytics


  • Upgrade your knowledge and skills through highly practical coursework
  • Consolidate or enhance your existing social media knowledge
  • Understand the potential social media holds for personal branding
  • Learn how to implement social advertising campaigns
  • Know how to use all major platforms, including Instagram, for your brand
  • Develop content for your brand and create a content calendar
  • Use social media to gain business intelligence and develop loyal fans
  • Learn how to manage communities and use social media for customer
  • Know how to measure and optimise your efforts using data analytics