Online learning from an accredited institution
Storytelling for Impact & Influence
Storytelling for Impact and Influence is designed to transform the way you communicate, helping you craft compelling narratives that inspire action. Whether you’re looking to connect with an audience, lead with authority, or build a memorable brand, this course will give you the tools to make your stories stick.
“It was well-balanced and well-paced. It never felt overwhelming. Once I figured out the dashboard/platform, it was easy to use. My queries were always answered. Very professional. “
Anthony Ehlers
Senior Copywriter at Investec
Get an in-demand Red & Yellow certificate with this course
Through four focused modules, you’ll explore the foundations of storytelling, learn how to structure your narrative with precision, harness the power of visuals, and apply storytelling to real-world contexts like leadership, business, and marketing. Packed with case studies, hands-on activities, and design insights, this course equips you to create stories that resonate and leave a lasting impact. Whether you’re in business, marketing, or leadership, storytelling is your secret weapon for influence—and this course is your guide to mastering it!
What you’ll learn
- Explain why storytelling is so powerful in terms of impact and influence and identify the core principles of all great stories.
- Create a structured narrative using the narrative arc and develop a storyboard to visually plan out the story.
- Apply key visual design principles to enhance the storytelling with appropriate visuals that engage and captivate audiences.
- Apply storytelling techniques in business, leadership, and marketing contexts to influence and engage the target audience
This online course is perfect for:
- Marketing professionals looking to enhance their ability to craft engaging brand stories that resonate with audiences.
- Business leaders and managers aiming to use storytelling as a tool to inspire teams, communicate visions clearly, and influence stakeholders.
- Entrepreneurs seeking to build a strong brand narrative, pitch ideas more effectively, sell their products and businesses, and create lasting emotional connections with customers and investors.
- Content creators such as copywriters, designers, and social media managers who want to sharpen their storytelling skills and create more impactful, visually compelling content.
- Public relations and communications specialists aiming to enhance their ability to tell stories that manage brand reputation, engage media, and handle crisis communication.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Course curriculum:
The power of storytelling
Explore the essence of storytelling, uncover its use cases, and learn why it’s such a powerful tool. This module delves into core storytelling principles, the concept of ‘The Big Idea’, and features case studies to inspire impactful storytelling in various fields.
Crafting your narrative
Master the art of building a compelling narrative with this module. Learn about the narrative arc, essential for structuring any story, and gain practical insights into storyboarding techniques that help bring your ideas to life.
Visualising your story
Discover how visuals enhance storytelling by learning about the importance of design elements in creating engaging narratives. You will discover the diferent types of visuals and key visual design principles to ensure your stories captivate audiences.
Applying storytelling to diferent contexts
Learn how to apply storytelling to various professional contexts, from business and leadership to brand development and marketing. This module ofers practical insights into how stories can influence decision-making and build powerful connections.
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
About Red & Yellow
Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.
Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.
R&Y unlocks creative thinking to build brilliant careers and organisations using Commercial Logic and Creative Magic.
We are vision-led and values-driven and we are developing the next generation of changemakers, creators and innovators.
We believe creative thinking is the most important skill of the future and it must be supported by uniquely human abilities such as leadership, adaptability and social intelligence.
We are a Creative School of Business that provides you with the commercial logic to grow successful organisations and more importantly the creative magic to set them apart.
We are teaching the great creators, inventors, leaders and entrepreneurs for the 21st Century.
We will be the most creative business school in the world.
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