Online learning from an accredited institution

Storytelling for Impact & Influence

Storytelling for Impact and Influence is designed to transform the way you communicate, helping you craft compelling narratives that inspire action. Whether you’re looking to connect with an audience, lead with authority, or build a memorable brand, this course will give you the tools to make your stories stick.

“It was well-balanced and well-paced. It never felt overwhelming.  Once I figured out the dashboard/platform, it was easy to use.  My queries were always answered. Very professional. “

 Anthony Ehlers

Senior Copywriter at Investec   

Get an in-demand Red & Yellow certificate with this course

Through four focused modules, you’ll explore the foundations of storytelling,  learn how to structure your narrative with precision, harness the power of visuals,  and apply storytelling to real-world contexts like leadership, business, and marketing. Packed with case studies, hands-on activities, and design insights,  this course equips you to create stories that resonate and leave a lasting impact. Whether you’re in business, marketing, or leadership, storytelling is your secret weapon for influence—and this course is your guide to mastering it! 

What you’ll learn

  • Explain why storytelling is so powerful in terms of impact and influence and identify the core principles of all great stories. 
  • Create a structured narrative using the narrative arc and develop a storyboard to visually plan out the story.
  • Apply key visual design principles to enhance the storytelling with appropriate visuals that engage and captivate audiences.
  • Apply storytelling techniques in business, leadership, and marketing contexts to influence and engage the target audience

This online course is perfect for:

  • Marketing professionals looking to enhance their ability to craft engaging brand stories that resonate with audiences.
  • Business leaders and managers aiming to use storytelling as a tool to inspire teams, communicate visions clearly, and influence stakeholders.
  • Entrepreneurs seeking to build a strong brand narrative, pitch ideas more effectively, sell their products and businesses, and create lasting emotional connections with customers and investors.
  • Content creators such as copywriters, designers, and social media managers who want to sharpen their storytelling skills and create more impactful, visually compelling content.
  • Public relations and communications specialists aiming to enhance their ability to tell stories that manage brand reputation, engage media, and handle crisis communication.

Learn from industry experts and top lecturers in improving your knowledge on storytelling.

 

Influencer marketing is a way different beast than it was in the past. Be equipped to tackle the new challenges that come with modern storytelling.

Red & Yellow are always striving to be trailblazers in the industry and that doesn’t change with your education. It will give you the tools to tackle problems in ways you’ve never thought to do.

Be a part of Red & Yellows’ amazing alumni and be associated with an education model that was founded by world renowned advertising agency in Ogilvy.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  •  An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
  •  A team of course coordinators to assist you and Instructional Designers and subject matter experts to guide and teach

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Storytelling for Impact & Influence

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Digital marketing is powerful in two fundamental ways. Firstly, the audience can be segmented very precisely, even down to factors like current location and recent brand interactions, which means that messages can (and must) be personalised and tailored for them. 

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Digital marketing is a two-way communication between the brand and the customer, providing the business with valuable data that it can use to inform better product and service design. The affordances of digital go beyond traditional modes of advertising and marketing. As well as information, digital marketing affords community, connection, feedback, and convenience. This makes digital marketing a powerful tool, if used properly.

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