CRM Course

The 5-week, fully supported online Customer Relationship Management: Foundations and Best Practice course will guide you through the multi-layered world of CRM; a crucial aspect of successfully managing customers, clients and sales in the digital age.

The course takes a structured approach to CRM training, teaching you how to successfully manage and leverage key relationships in the ever-changing digital environment. You will learn how to craft a CRM strategy to grow business value, drive customer loyalty, conduct an online sentiment assessment, and manage your brand’s online reputation via online listening tools and web analytics.


Course Outline

The course consists of 4 modules:

Module 1: Understanding CRM and Digital CRM
Module 2: Streamlining Customer Contact
Module 3: Value through Customer Insights
Module 4: CRM Implementation

Why should I take this course?

This course is aimed at working professionals, entrepreneurs, and business owners hoping to maximise their business efforts in the digital world.

It’s perfect for those hoping build a new, structured client list, as well as for those needing to maximise their lead acquisition and retention for increased return on investment.


This course is part of these learning path discount packages:

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  • Course Length5 weeks
  • Start DateNext course coming soon
  • Registration DeadlineNext course coming soon
  • PriceR5,750.00