Digital PR Course

The Red & Yellow Digital PR course, endorsed by the IAB SA, is a 5-week, online course. Designed to introduce you to the world of public relations in the digital age, you’ll gain the skills and tools you need to manage and optimise¬†your brand’s PR online.


  • Complement your knowledge of offline PR with digital tactics
  • Learn how to successfully execute digital campaigns
  • Understand the essentials of digital PR
  • Know how to use digital techniques and tools
  • Improve brand reception, efficiency, and external and internal communication

Course Outline

The course is broken up into 5 modules over 5 weeks, as follows:

Module 1: Planning WebPR Content
Module 2: Creating WebPR Content
Module 3: Online Content Distribution
Module 4: Online Reputation Management
Module 5: Goal Setting and Measurement

Why should I take this course?

The course is open to anyone from a public relations, marketing or communications background but is equally suited to anyone unfamiliar with the world of online marketing and communications, including those unsure of how to successfully apply best-practice in a digital space.


What our students say

“This course has been amazing and very insightful and helpful. I have truly learnt a lot, and it has increased my knowledge in the field I studied – PR.” – Heikie Kannemeyer

“I think I can implement these learnings in my current role, as it (currently) doesn’t have anything near to what I’ve learnt in place. I think the digital PR aspect is NB and can be fully addressed now.” – Brigette van Salem

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start Date16 Oct 2017
  • Register By09 Oct 2017
  • Course FeeR5,900.00

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