Digital PR: Foundations and Best-Practice, is a distance-based, 5-week course designed to introduce you to the world of public relations in the age of social media, search engine optimisation and tracking tools through digital PR training.
The Internet has fundamentally changed the way in which we communicate and market, leaving many traditional PR practitioners struggling to keep up with these evolving trends. While long-standing tools and techniques of traditional PR still apply – it’s the medium and methodology which has profoundly altered how brands, personalities, politicians and the greater public interact.
The course content is designed to complement your knowledge of offline public relations in an effort to help you successfully execute digital campaigns. While you need to be familiar with the basic principles of the Internet, this 5-week course is not overtly technical.
You will learn the essentials of online public relations, as well as the techniques for using digital tools to improve efficiency, brand reception, and of course, internal and external communication.