The course is broken up into 4 practical modules:
Module 1: What is marketing?
Module 2: The marketing environment
Module 3: Marketing principles and objectives
Module 4: Marketing channels and optimisation
Why should I take this course?
This course is ideal for new marketers, those in a marketing role with no prior qualification in marketing, senior executives or managers wanting to consolidate their knowledge, or for anyone wanting to gain a solid background in marketing fundamentals for business.
What our students say
“The course has given me the confidence to do the job I’m doing, and will be a stepping stone for me to further my studies, and with that, advance my career in marketing.” – Julie Green
“It has been amazing. It answered all of the questions I had about my industry (advertising).” – Clive Mdzengerere
“It’s taught me some very valuable knowledge that I will take forward with me as I join the working world. It has provided me with a good base to apply for a career in Marketing.” – Matthew Scarlett