This 5 week, online Marketing 101 course includes all of the fundamentals and best practices that a new marketer needs to know. The course teaches you to apply fundamental processes, plans and tactics to your marketing efforts. It’s the ideal start for those who have little or no marketing experience or training, but want to get to grips with the basics for business.
You will learn how to analyze your business and its customers from a marketing perspective, create a brand identity, perform market research and set meaningful marketing objectives for your brand or business. By the end of the course, you will be able to create, implement and optimise a complete multi-channel marketing plan, as well as work confidently in a marketing environment.
The course is also recommended for those who perform a marketing role but don’t have a qualification, and for senior executives or managers who want to consolidate their knowledge.