Marketing 101 Course

This 5 week, online Marketing 101 course includes all of the fundamentals and best practices that a new marketer needs to know.  The course teaches you to apply fundamental processes, plans and tactics to your marketing efforts. It’s the ideal start for those who have little or no marketing experience or training, but want to get to grips with the basics for business.

You will learn how to analyze your business and its customers from a marketing perspective, create a brand identity, perform market research and set meaningful marketing objectives for your brand or business. By the end of the course, you will be able to create, implement and optimise a complete multi-channel marketing plan, as well as work confidently in a marketing environment.

The course is also recommended for those who perform a marketing role but don’t have a qualification, and for senior executives or managers who want to consolidate their knowledge.

Course Outline

The course is broken up into 4 modules:

Module 1: What is marketing?
Module 2: The marketing environment
Module 3: Marketing principles and objectives
Module 4: Marketing channels and optimisation

Why should I take this course?

This course is ideal for new marketers, those in a marketing role with no prior qualification in marketing, senior executives or managers wanting to consolidate their knowledge, or for anyone wanting to gain a solid background in marketing fundamentals for business.


What our students say

“The course has given me the confidence to do the job I’m doing, and will be a stepping stone for me to further my studies, and with that, advance my career in marketing.” – Julie Green

“It has been amazing. It answered all of the questions I had about my industry (advertising).” – Clive Mdzengerere

“It’s taught me some very valuable knowledge that I will take forward with me as I join the working world. It has provided me with a good base to apply for a career in Marketing.” – Matthew Scarlett

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start Date16 Oct 2017
  • Register By09 Oct 2017
  • Course FeeR7,200.00

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