Marketing 101 Course

The Red & Yellow Marketing 101 course, endorsed by the IAB SA, is a 5-week online course. The course is designed to equip those new to marketing with the practical, foundational knowledge and skills they need to succeed.


  • Learn foundational marketing principles and best practices
  • Analyse your business and customers from a marketing perspective
  • Create a brand identity and set meaningful objectives
  • Conduct market research to inform marketing decisions
  • Create & implement a multi-channel marketing plan

Course Outline

The course is broken up into 4 practical modules:

Module 1: What is marketing?
Module 2: The marketing environment
Module 3: Marketing principles and objectives
Module 4: Marketing channels and optimisation

Why should I take this course?

This course is ideal for new marketers, those in a marketing role with no prior qualification in marketing, senior executives or managers wanting to consolidate their knowledge, or for anyone wanting to gain a solid background in marketing fundamentals for business.


What our students say

“The course has given me the confidence to do the job I’m doing, and will be a stepping stone for me to further my studies, and with that, advance my career in marketing.” – Julie Green

“It has been amazing. It answered all of the questions I had about my industry (advertising).” – Clive Mdzengerere

“It’s taught me some very valuable knowledge that I will take forward with me as I join the working world. It has provided me with a good base to apply for a career in Marketing.” – Matthew Scarlett

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start DateComing soon
  • Register ByComing soon
  • Course FeeR7,200.00

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