The course consists of 4 modules:
Module 1 – Introduction to marketing
Module 2 – Strategic Thinking
Module 3 – Developing the Strategy
Module 4 – Creative strategy
Why should I take this course?
This course is ideal for current or aspiring marketers, brand managers, small business owners and entrepreneurs who want to gain a better understanding of modern marketing tactics and promote their brands more effectively online and offline.
What our students say:
“The course has truly empowered me skills-wise, and inspired me within my role in the marketing industry, particularly as a new ad agency owner. I feel more capable and more excited about what I can achieve in future with my new-found knowledge and skills.” – Thando Makhathini
“The course was brilliant! It worked really well for me (having a full time job) and I didn’t feel like I was struggling or drowning with work. The assignments were fun and the feedback extremely informative.” – Lisa-Marie Nicholls
“The fact that it could be immediately related to my own company and role helped a lot… I could see how these tools could be implemented in my day-to-day work environment, which proved to be additional motivation to achieve a good mark for each assignment.” – Gregor Mailer