Marketing Strategy Course

Marketing Strategy: Foundations and Application is a 5-week, fully supported online course that will equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy.

The course is ideal for those with some marketing training and experience, who want to gain an in-depth understanding of strategic marketing.

The course covers the development of a long term marketing strategy, and the foundations you need for translating this into communications planning across all digital and offline channels.

By the end of the course, you will be able to understand the research, planning and creative aspects of marketing strategy, and how to use a series of models, tactics and approaches to reach the right people with the right marketing channels.

Course Outline

The course consists of 4 modules:

Module 1 – Introduction to marketing

Module 2 – Strategic Thinking

Module 3 – Developing the Strategy

Module 4 – Creative strategy

Why should I take this course?

This course is ideal for current or aspiring marketers, brand managers, small business owners and entrepreneurs who want to gain a better understanding of modern marketing tactics and promote their brands more effectively online and offline.


What our students say:

“The course has truly empowered me skills-wise, and inspired me within my role in the marketing industry, particularly as a new ad agency owner. I feel more capable and more excited about what I can achieve in future with my new-found knowledge and skills.” – Thando Makhathini

“The course was brilliant! It worked really well for me (having a full time job) and I didn’t feel like I was struggling or drowning with work. The assignments were fun and the feedback extremely informative.” – Lisa-Marie Nicholls

“The fact that it could be immediately related to my own company and role helped a lot… I could see how these tools could be implemented in my day-to-day work environment, which proved to be additional motivation to achieve a good mark for each assignment.” – Gregor Mailer

This course is part of these learning path discount packages:

  • Course Length6 weeks
  • Start Date20 Feb 2017
  • Register By17 Feb 2017
  • Course FeeR6,500.00

Download info pack

  • All fields are mandatory

Register - cart

  • All fields are mandatory