Marketing Strategy Course

The Red & Yellow Marketing Strategy course, endorsed by the IAB SA, is a
5-week online course. The course is designed to equip you with all the strategic skills you need to compile, plan, measure and optimise a comprehensive marketing strategy for your business.


  • Learn to develop a long-term marketing strategy
  • Gain the practical skills you need to compile a comprehensive strategy
  • Develop a communications plan across online and offline channels
  • Optimise and measure your strategy with analytics and data
  • Test your creative thinking in developing a real strategy for your brand

Course Outline

The course consists of 4 modules:

Module 1 – Introduction to marketing

Module 2 – Strategic Thinking

Module 3 – Developing the Strategy

Module 4 – Creative strategy

Why should I take this course?

This course is ideal for current or aspiring marketers, brand managers, small business owners and entrepreneurs who want to gain a better understanding of modern marketing tactics and promote their brands more effectively online and offline.


What our students say:

“The course has truly empowered me skills-wise, and inspired me within my role in the marketing industry, particularly as a new ad agency owner. I feel more capable and more excited about what I can achieve in future with my new-found knowledge and skills.” – Thando Makhathini

“The course was brilliant! It worked really well for me (having a full time job) and I didn’t feel like I was struggling or drowning with work. The assignments were fun and the feedback extremely informative.” – Lisa-Marie Nicholls

“The fact that it could be immediately related to my own company and role helped a lot… I could see how these tools could be implemented in my day-to-day work environment, which proved to be additional motivation to achieve a good mark for each assignment.” – Gregor Mailer

This course is part of these learning path discount packages:

  • Course Length6 weeks
  • Start Date18 Sep 2017
  • Register By15 Sep 2017
  • Course FeeR6,500.00

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