Online Advertising

The Red & Yellow Online Advertising course, endorsed by the IAB SA, is an
8-week online course. Covering everything from PPC and display advertising to social media, the course will equip you with the comprehensive working knowledge you need to implement online advertising for your brand or business.


  • Gain a highly practical knowledge of online advertising
  • Learn to correctly implement best practice principles
  • Receive advanced PPC training
  • Conduct Facebook, mobile, display, YouTube, Google & paid search advertising
  • Understand how to manage & optimise your campaigns

Course Outline

This course is broken up into 8 practical modules:

Module 1: Digital Marketing: Where does Online Advertising fit In?
Module 2: Payment Models and Strategy for Desktop and Mobile
Module 3: Implementing Google Paid Search Advertising
Module 4: Implementing Google Display Campaigns
Module 5: Implementing Booked Media Advertising
Module 6: Implementing Paid Social Media Campaigns
Module 7: Implementing YouTube Paid Advertising Campaigns
Module 8: Optimisation and Reporting

Why should I take this course?

The course is suited to traditional marketers, business owners, junior online advertising specialists, and related roles, who seek a highly practical, working knowledge of online advertising,


What our students say

“This course gave me a better knowledge of online media planning to complement my existing knowledge.” – Keeva Arnold

“I now understand Facebook advertising and AdWords a lot better, and am better equipped to execute campaigns.” – Awie Marais

“I feel more confident to give our properties advice on different platforms available to them for future campaigns. I also feel that when working with an agency, I can drive more of the thought behind a campaign and leave implementation to them.” – Tamryn Schwegmann

This course is part of these learning path discount packages:

  • Course Length8 weeks
  • Start Date05 Jun 2017
  • Register By02 Jun 2017
  • Course FeeR9,600.00

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