Online Advertising is an 8-week, fully supported online course that introduces you to the world of internet advertising. Encompassing search (PPC) advertising and display advertising on both desktop and mobile. You will also learn about online advertising across a range of social media platforms.
This course will intensively explore the scalable and measurable world of online advertising, and show you how to manage and optimise your campaigns. You will be taught to correctly implement tested best-practice principles, receive advanced PPC training, and learn how to conduct Facebook, mobile, display, YouTube, Google and paid search advertising.
The course is perfectly suited for traditional marketers who understand the value of cost-effective online advertising, and realise the need to equip themselves with the comprehensive working knowledge necessary to promote a business through online advertising. It is also tailored for business owners and junior online advertising specialists seeking advanced PPC training to improve their understanding and skills through a practically relevant, hands-on course.