Online Advertising

Online Advertising is an 8-week, fully supported online course that introduces you to the world of internet advertising. Encompassing search (PPC) advertising and display advertising on both desktop and mobile. You will also learn about online advertising across a range of social media platforms.

This course will intensively explore the scalable and measurable world of online advertising, and show you how to manage and optimise your campaigns. You will be taught to correctly implement tested best-practice principles, receive advanced PPC training, and learn how to conduct Facebook, mobile, display, YouTube, Google and paid search advertising.

The course is perfectly suited for traditional marketers who understand the value of cost-effective online advertising, and realise the need to equip themselves with the comprehensive working knowledge necessary to promote a business through online advertising. It is also tailored for business owners and junior online advertising specialists seeking advanced PPC training to improve their understanding and skills through a practically relevant, hands-on course.

Course Outline

This course is broken up into 8 modules:

Module 1: Digital Marketing: Where does Online Advertising fit In?
Module 2: Payment Models and Strategy for Desktop and Mobile
Module 3: Implementing Google Paid Search Advertising
Module 4: Implementing Google Display Campaigns
Module 5: Implementing Booked Media Advertising
Module 6: Implementing Paid Social Media Campaigns
Module 7: Implementing YouTube Paid Advertising Campaigns
Module 8: Optimisation and Reporting

Why should I take this course?

The course is suited to traditional marketers, business owners, junior online advertising specialists, and related roles, who seek a highly practical, working knowledge of online advertising,


What our students say

“This course gave me a better knowledge of online media planning to complement my existing knowledge.” – Keeva Arnold

“I now understand Facebook advertising and AdWords a lot better, and am better equipped to execute campaigns.” – Awie Marais

“I feel more confident to give our properties advice on different platforms available to them for future campaigns. I also feel that when working with an agency, I can drive more of the thought behind a campaign and leave implementation to them.” – Tamryn Schwegmann

This course is part of these learning path discount packages:

  • Course Length8 weeks
  • Start Date05 Jun 2017
  • Register By02 Jun 2017
  • Course FeeR9,600.00

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