This course is broken up into 8 practical modules:
Module 1: Digital Marketing: Where does Online Advertising fit In?
Module 2: Payment Models and Strategy for Desktop and Mobile
Module 3: Implementing Google Paid Search Advertising
Module 4: Implementing Google Display Campaigns
Module 5: Implementing Booked Media Advertising
Module 6: Implementing Paid Social Media Campaigns
Module 7: Implementing YouTube Paid Advertising Campaigns
Module 8: Optimisation and Reporting
Why should I take this course?
The course is suited to traditional marketers, business owners, junior online advertising specialists, and related roles, who seek a highly practical, working knowledge of online advertising,
What our students say
“This course gave me a better knowledge of online media planning to complement my existing knowledge.” – Keeva Arnold
“I now understand Facebook advertising and AdWords a lot better, and am better equipped to execute campaigns.” – Awie Marais
“I feel more confident to give our properties advice on different platforms available to them for future campaigns. I also feel that when working with an agency, I can drive more of the thought behind a campaign and leave implementation to them.” – Tamryn Schwegmann