The course is broken up into 6 modules over 6 weeks, including a research project, as follows:
Module 1: Understanding Search Engines
Module 2: Advanced Auditing
Module 3: Advanced Keyword Research
Module 4: Advanced Content Optimisation
Module 5: Advanced Link Building
Module 6: Advanced Reporting
Why should I take this course?
This SEO training course is aimed at those with already-existing knowledge and experience in the world of spiders, indexing and link juice. It is perfect for those seeking to advance their career in search engine marketing, or for digital managers and webmasters seeking a robust, holistic understanding of advanced SEO strategies and techniques.
While undertaking Search Engine Optimisation 1 is recommended, it is not a prerequisite to joining this advanced course.
What our students say
“I enjoyed this course so much that I feel I could possibly go into this as a next step in my career. I find SEO so fascinating.” – Carin Booyens
“I feel that the course has brought my attention to advanced SEO theory, concepts and techniques. I feel confident that I can apply what I have learnt and become more competitive in the online market space with a solid understanding of SEO.” – Nicholas Ridley
“I can implement what I have learnt with the websites I currently manage, and experiment to see what works, and which tactics to focus on for each.” – Nkosi Sthembiso