Red & Yellow introduces SETA accredited NQF 5 learnership

Red & Yellow transforming the SA Marketing & Advertising Industry through exciting new learnership

Red & Yellow has introduced the Red & Yellow Springboard Marketing Institute (RYSMI) to support transformation in the marketing and advertising industry, grow the industry’s skills base, and give young South Africans from previously disadvantaged backgrounds an opportunity to develop the skills they need to participate in the sector.

The school is calling on employers in the industry to get involved in this programme by participating in the 12 month SETA accredited learnership.

The learnership offers young students the opportunity to complete RYSMI’s National Certificate of Advertising, which is accredited as a Level 5 qualification in the National Qualification Framework (NQF).

Created specifically for this learnership, the National Certificate of Advertising comprises six months of structured classroom learning with RYSMI and six months of on-the-job training with an employer in the industry. The Certificate is designed to expose the learner to the communications industry in a real and practical way.

Says Red & Yellow MD, Diane Charton: “Our new learnership aims to bring talented people into the industry, at once creating career opportunities for previously disadvantaged youth and providing the industry with a quality pool of skills to draw from among bright young graduates. Through this initiative, we are aiming to create a brighter future for talented young people who don’t have the resources to study for an industry-relevant qualification. But we are also looking to help employers in the advertising world address their urgent need to transform and become more representative of the country’s population.

Charton says that the programme will benefit industry employers as much as it does students by creating the next generation of skilled, eager and ambitious minds. Companies that participate in the programme will also receive a range of practical benefits, including potential tax rebates, wage bill subsidies and points on their broad based black economic empowerment scorecards.

We have already had a great deal of interest in this programme for the industry, but we’d love to bring as many young people on board as we can,” Charton says. “For that to happen, we need to find as many employers as possible who are willing to get involved in this programme by participating in the 12 month learnership by offering six-months of on-the-job training to the students.”

The qualification’s modules are as follows:

  • Constructing the Brief
  • Integrated Marketing Communication 
  • Idea Generation
  • Advertising Data Analytics
  • Project Management
  • Fundamentals of Advertising
  • Presentation Skills


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  • Users Comments
    1. Hi how do i apply for this learnership?do you have transport allowance im currently unemployed but i would love to take part in the learnership i have no doubt i will benefit me as i plan a career in the communication industry.

      • Hi Nosipho,

        Unfortunately, we do not offer a travel allowance with the learnership but each learner receives a monthly stipend which can be used to cover travel expenses. If you’d like to apply for the learnership, please send your CV and any questions to

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