Writing Swift Copy: Hot Skills For People Who Don’t Make Ads

Copywriting is widely misunderstood. Copywriters are often accused of being lawyers (that’s a copyrighter), liars (only if you’re doing it wrong) and manipulative purveyors of empty consumerism-with-intent who sell their souls at the crossroads (whatever). Copywriting is not actually about the words. Sure, we do them. And we know them. But it starts with the…

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Youthful Nostalgia – The Chappies Brand Story Retold

If you haven’t seen it yet, you’ve been missing out! One of the most iconic brands, Chappies Bubblegum has contributed memories, special moments, a plethora of Did You Know? facts (that you didn’t know) and colourful bubbles to millions of South Africans’ childhoods. As part of their module on integrated marketing communications and brand narration,…

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Agile For Agencies – Project Management And Pizza

Traditionally, agile project management has primarily been applied to corporations that develop software and tech processes. A segue to implementation in other types of business has long been the subject of debate. Adopting agile requires staff trained in agile principles and a corporate culture paradigm shift. And even if there is an agile (or Scrum)…

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Teaching Advertising Students To Save The World (Or At Least Consider It)

In honour of the United Nations Climate Change Conference happening in Paris this week, I want to discuss some of the projects our Art Direction/Graphic Design students created in collaboration with our Copywriting students in answer to a sustainable design challenge. I believe that advertising has a role to play in a more sustainable society,…

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