Youthful Nostalgia – The Chappies Brand Story Retold

If you haven’t seen it yet, you’ve been missing out! One of the most iconic brands, Chappies Bubblegum has contributed memories, special moments, a plethora of Did You Know? facts (that you didn’t know) and colourful bubbles to millions of South Africans’ childhoods. As part of their module on integrated marketing communications and brand narration,…

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5 Things To Consider When Starting Your Own Business – Part 2

Naming your business and building a brand identity Choosing your business name is the first step toward building a strong brand identity, and therefore one of the most important decisions you will make when starting a new business. An effective business name could prove to become your most powerful branding tool. Your business name needs to be both memorable…

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