Social Video – Time To Take The Plunge

Just when social media marketers have conquered everything that’s come at them – new social platforms, algorithms, ads and mobile executions – a new frontier appears. This time, it’s social video. Over the last decade, the digital world has moved from a text-heavy arena to an increasingly visual space. Humans love images – they capture…

View detail

Content is still king in 2015 – what does this mean for client-agency relationships?

If the various 2015 industry trend forecasts are anything to go by, many marketers will scramble to produce interesting, relevant and effective content this year. We’ve heard it all before: a new generation of consumers, powered by access to information and the recommendations of their peers on the social web, are looking for authentic brand…

View detail