Red & Yellow’s Graduates Are Magnificent (& Peculiar)

“The ‘Hogwarts’ of ad schools.” It’s an inside joke, but it says a lot about how our students perceive their school and their time at Red & Yellow. 2016 definitely saw our creative and marketing graduates summon up all of the logic (strategy) and magic (creativity) they’ve learnt over the years to produce work that’s…

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2016 Pendoring Finalists – The Language of Design

The Pendoring Awards showcase the best in advertising across all of South Africa’s 11 official languages, from agency work to student entries. This year, no fewer than 108 finalists will be competing for the honour of winning a sought-after Pendoring trophy – the biggest tally in many years. To ensure that only the very best…

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Writing Swift Copy: Hot Skills For People Who Don’t Make Ads

Copywriting is widely misunderstood. Copywriters are often accused of being lawyers (that’s a copyrighter), liars (only if you’re doing it wrong) and manipulative purveyors of empty consumerism-with-intent who sell their souls at the crossroads (whatever). Copywriting is not actually about the words. Sure, we do them. And we know them. But it starts with the…

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Students of the Month: Our Gold Pack Student Finalists

Meet the students behind the excellent packaging design entries that earned them finalist nominations for this year’s IPSA Gold Pack awards! Read more about their work here. Nick Pollet (2nd year Graphic Design & Art Direction) & Richelle Naidoo (1st year Copywriting): What do you love most about the course you’re studying? Nick: I enjoy the…

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Swift Copy – Copywriting for Non-Copywriters | Free Workshop

Get your spin on – 11 & 19th October 2016  The Red & Yellow School is running a free copywriting workshop for non-copywriters at our Cape Town campus on 11 October 2016, and 19 October 2016 at our Johannesburg campus. Designed as a capsule hit-the-ground-running essential masterclass in the basic skills needed to write savvy…

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Free Copywriting & Creative Workshop for Grade 11, 12 & University Students

Calling all the creative writers, artsy introverts & wicked illustrators! Come and discover what it’s really like to study Visual Communications or Copywriting at Red & Yellow at our free workshop in Cape Town! When: Saturday,8 October 2016,10h00-13h00 (Refreshments & snacks provided) Where: Red & Yellow School, 95-97 Durham Avenue (first floor), Salt River What you will do: Choose…

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Loeries 2016 – Winner Winner!

A big congratulations to our Loerie winners Carina Bonse, Gabi van Niekerk, Mark Reichardt, Connor Newkirk, and Joshua Talmarkes, as well as 2015 grads Kirsten Bennett, Marguerite Nel, Melody Schneider & Bradley Kerrigan! An incredible achievement so early in your careers, especially in industry awards that are getting more competitive and selective every year. Well…

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Designing a Better World

We’re often asked what exactly an advertising school can teach students to do besides “how to sell things to people”. The misconception about studying design or copywriting (or anything really) at an advertising school is that you’re only taught how to produce adverts – pretty, clever images and words to entice unwitting customers to purchase products…

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