Using social data to derive real business intelligence

People are talking about your brand online, whether you have an online presence or not, whether you’re listening or not. Social data, which consists of online conversation and analytics relevant to a brand, can provide insight into brand campaigns currently being run on billboards, TV and other above-the-line advertising efforts, as well as online. A…

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Web analytics – it’s important to your online marketing discipline

If there’s one online marketing practice that is (or should be) universal, it’s web analytics. Tracking, analysing and optimising online behaviour is essential to success. After all, the best decisions are made according to real, solid data that has been properly sorted and understood. So, how is data analytics relevant to your digital marketing discipline? Here are…

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