Youthful Nostalgia – The Chappies Brand Story Retold

If you haven’t seen it yet, you’ve been missing out! One of the most iconic brands, Chappies Bubblegum has contributed memories, special moments, a plethora of Did You Know? facts (that you didn’t know) and colourful bubbles to millions of South Africans’ childhoods. As part of their module on integrated marketing communications and brand narration,…

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