Branded Content on Social: 11 Truths You Need To Know

It’s been three years since Facebook became a ‘pay to play’ environment (pivoting away from clicks and engagement to reach and frequency) – so why are marketers still coveting the elusive and frivolous engagement metrics as part of their digital KPIs? From “Share & Win!” to algorithms for the win In the past (and still today),…

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Social Video – Time To Take The Plunge

Just when social media marketers have conquered everything that’s come at them – new social platforms, algorithms, ads and mobile executions – a new frontier appears. This time, it’s social video. Over the last decade, the digital world has moved from a text-heavy arena to an increasingly visual space. Humans love images – they capture…

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Introducing Instagram Ads (Spoiler Alert: You may recognise these from somewhere)

If South African online audience numbers are anything to go by, the message is clear: local audiences prefer visual platforms, such as Instagram and YouTube, whose numbers continue to swell rapidly compared to the steady growth maintained by the more well-known platforms, Facebook and Twitter. Instagram was dubbed “the platform for South African marketers to…

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