Branded Content on Social: 11 Truths You Need To Know

It’s been three years since Facebook became a ‘pay to play’ environment (pivoting away from clicks and engagement to reach and frequency) – so why are marketers still coveting the elusive and frivolous engagement metrics as part of their digital KPIs? From “Share & Win!” to algorithms for the win In the past (and still today),…

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Top Online Students Of 2016!

It’s time to celebrate! 2016 has been a toughie, which is why we’re so excited to announce the online students who came out on top! Along with the street cred and their shiny new digital skills, they’ve each won a limited edition Red & Yellow Colouring Book and branded socks! And the winners are: Content Marketing: Jennifer…

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Student of the Month: Sade Anter

What does a typical day in the life of Sade Anter look like? Early morning start, crazy day filled with exciting challenges at work, some studying thereafter…then finally…down time with my hubby. What enticed you to come to Red & Yellow and why specifically the Marketing 101, Digital, Marketing Strategy, and Social Media courses? My colleagues all completed…

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Agile For Agencies – Project Management And Pizza

Traditionally, agile project management has primarily been applied to corporations that develop software and tech processes. A segue to implementation in other types of business has long been the subject of debate. Adopting agile requires staff trained in agile principles and a corporate culture paradigm shift. And even if there is an agile (or Scrum)…

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