Branded Content on Social: 11 Truths You Need To Know

It’s been three years since Facebook became a ‘pay to play’ environment (pivoting away from clicks and engagement to reach and frequency) – so why are marketers still coveting the elusive and frivolous engagement metrics as part of their digital KPIs? From “Share & Win!” to algorithms for the win In the past (and still today),…

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Social Video – Time To Take The Plunge

Just when social media marketers have conquered everything that’s come at them – new social platforms, algorithms, ads and mobile executions – a new frontier appears. This time, it’s social video. Over the last decade, the digital world has moved from a text-heavy arena to an increasingly visual space. Humans love images – they capture…

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Introducing Instagram Ads (Spoiler Alert: You may recognise these from somewhere)

If South African online audience numbers are anything to go by, the message is clear: local audiences prefer visual platforms, such as Instagram and YouTube, whose numbers continue to swell rapidly compared to the steady growth maintained by the more well-known platforms, Facebook and Twitter. Instagram was dubbed “the platform for South African marketers to…

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Using social data to derive real business intelligence

People are talking about your brand online, whether you have an online presence or not, whether you’re listening or not. Social data, which consists of online conversation and analytics relevant to a brand, can provide insight into brand campaigns currently being run on billboards, TV and other above-the-line advertising efforts, as well as online. A…

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