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Head of Marketing

Role: Head of Marketing
Employment type: Permanent/FTC
Probation: 3 months
Job level: Senior /Exco
Remuneration:  Ed Tech Market-related
Location: Red & Yellow Campus, Cape Town

Job Summary 

This is a really exciting opportunity to step into a Senior level marketing role at Exco level within one of South Africa’s pre-eminent marketing and advertising schools and really make it your own. 

The Red & Yellow Brand is well-loved and well-known within the South African marketing and advertising community and following its recent acquisition by Honoris United Universities (the first and largest pan-African university network), it is now set to radically ramp up its presence and activity within South Africa and expand through the Honoris network across the continent. 

You will be responsible for the overall Marketing team as well as marketing and communication efforts and brand image across Red & Yellow (including its Full Time, Online and Corporate offerings), with priority focuses on the growing demands and leads for our on-campus programmes as well as radically ramping up lead generation and enrolments for our online short courses and qualifications, and taking the Red & Yellow brand from a strong but relatively niche brand into a digitally-driven powerhouse of creative business education across Africa. 

While Red & Yellow’s legacy and brand is strongly rooted in its Cape Town campus, market and product growth will increasingly – and primarily – be driven through online channels as the company, through its programmes, products, structures and culture, adopts a “digital-first” philosophy. 

 

Key Responsibilities and Duties of the Role

 

Behavioural Attributes and Competencies

At Red & Yellow, we actively prioritise the right attitude combined with the right behavioural attributes in combination to prior experience. 

Serious smarts are non-negotiable. Our clients expect excellence from us, and our students are professional, intelligent and driven so we value both intellectual and emotional intelligence in our people. 

 

Skills and Qualifications

 

Why work at Red & Yellow?

Life at Red & Yellow is fast-paced, technicoloured and full energy. We’re a School with serious ambition and a Global vision – we want to be The Most Creative Business School in the World, and we are working hard to achieve this. As a result, we are growing very fast, innovating and experimenting constantly, and always looking for ways to improve ourselves and our courses for the benefit of our students. 

For you, this translates as follows:

We are all about constant curiosity – all of our online courses are free for our staff, and their friends and family get discounts.  

 

If you feel you’ve got what it takes to join Red & Yellow, we want to hear from you! Please forward your CV, proof of academic qualifications and a motivation letter aligning yourself to the requirements to careers@redandyellow.co.za

Red & Yellow