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PROGRAMME INFORMATION

Feb
07

Starts: 07 February 2022

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Duration: 1 year

Qualifications:
  • NQF 7

Class Fee: ZAR 84 500

Acceptance Fee: ZAR 9500

APPLICATIONS OPEN FOR 2022

Introducing a 1-year NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.

OUTLINE

The programme is designed around 4 modules, that allow for integrated knowledge, skills and application. Each module runs sequentially and the subjects are designed to build on the knowledge as the year progresses.

1. Creative strategy & insights

  • Marketing communications principles
  • Research & insights analysis
  • Analytical & critical thinking
  • Creative strategy

2. Transmedia narration

  • Content marketing
  • Traditional media platforms
  • Consumer touchpoints
  • Brand storytelling across media

3. Integrated brand communications

  • Integrated conceptual & strategic skills
  • Brand building across media
  • The role of copywriters in industry** (Incorporates Work Integrated Learning)

4. Business and visual skills

  • Business communications skills
  • Visual communications skills
  • The future of copywriters in the industry

WHO YOU'LL MEET

Meet our amazing team of lecturers who are equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world

Eckhard Cloete

Eckhard Cloete
After finishing honours degrees in literature and copywriting, I worked on perfecting my handwriting for 15 years while trying to figure out what this thing called advertising is all about. I encourage students to question everything and write with reckless abandon. Tennis, film, drawing, and the names for different shades of red-brown ochre excite me.

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APPLICATIONS OPEN FOR 2022

ABOUT THE PROGRAMME

Everyone can write but only a few can write in a way that makes people take note or influence behaviour. Our NQF 7 Advanced Diploma in Copywriting will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.

Aimed at people with the desire and talent to express their innate creativity, conceptual thinking and love of communication, this programme encompasses all the relevant theory but also has a strong practical element to deepen your learning experience and achieve the best outcomes.

With our practical and future-focused approach to education, industry connections and ever-evolving programme content, you’ll be an experienced, sought-after creative and industry-ready copywriter within 12 months.

Admission requirements:

  • An NQF level 6 Diploma or NQF level 7 Bachelor’s Degree


LOVE IT? NEXT STEPS…

01

DO THE SKILLS ASSESSMENT

This is your first chance to show us you’ve got what it takes! It gives us a glimpse of who you are and what you’re capable of. It’s your gateway to the programme. Download the skills assessment, complete it, and submit with your final application.

02

APPLICATION

Application

Download your application form by clicking the Application button. Fill it in, sign and upload; together with the necessary documents (your CV, skills assessment and academic credentials) as listed in the requirements above. Now it’s our turn to evaluate your submission and provide feedback.

03

FINISHING LINE

Once we’ve recognised you have potential, and approved your application, you need to secure your spot by paying your Application Acceptance fee.

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