Introducing a 1-year NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.

  • Duration

    1 Years

  • Qualification

    NQF 7

  • Class fee

    R94000

  • Registration fee

    R9500

  • Starts

    07 February 2022

Application requirements

About the Degree

Everyone can write but only a few can write in a way that makes people take note or influence behaviour. Our NQF 7 Advanced Diploma in Copywriting will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.



Aimed at people with the desire and talent to express their innate creativity, conceptual thinking and love of communication, this programme encompasses all the relevant theory but also has a strong practical element to deepen your learning experience and achieve the best outcomes.



With our practical and future-focused approach to education, industry connections and ever-evolving programme content, you’ll be an experienced, sought-after creative and industry-ready copywriter within 12 months.



Course outline

The programme is designed around 4 modules, that allow for integrated knowledge, skills and application. Each module runs sequentially and the subjects are designed to build on the knowledge as the year progresses.

Creative Strategy & Insights
  • Marketing communications principles
  • Research & Insights Analysis
  • Analytical & Critical Thinking
  • Creative Strategy
Transmedia Narration
  • Content Marketing
  • Consumer Touchpoints
  • Traditional Media Platforms
  • Brand Storytelling Across Media
Integrated Brand Communications
  • Integrated Conceptual & Strategic Skills
  • Brand Building Across Media
  • Email Marketing
  • The role of copywriters in industry** (Incorporates Work Integrated Learning)
Business and Visual skills
  • Business Communications Skills
  • Visual Communications Skills
  • The future of Copywriters in the Industry

Who you’ll meet

Meet our amazing team of lecturers who are equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world

Eckhard Cloete
  • After finishing honours degrees in literature and copywriting, I worked on perfecting my handwriting for 15 years while trying to figure out what this thing called advertising is all about. I encourage students to question everything and write with reckless abandon. Tennis, film, drawing, and the names for different shades of red-brown ochre excite me.

The application process

Please have the following ready to complete your online application

Need more details?

Prefer a friendly chat, WhatsApp or email?

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Why choose Red & Yellow

57
Awards

Degrees, diplomas and certificates that cater for everyone and the high employability of our graduates have earned us over 142 awards

15 K
Allumni's

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %
Employability

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

27 Yrs
Coolness

What's cool? 27 Years of focus placed on preparing our students for amazing careers in the spaces robots can't even invade!

WE’VE PROUDLY COLLABORATED WITH

Frequently asked questions

Why study for another year?

Yes, you have a diploma/degree. But has it made you real-world ready? This programme promises to equip students with the practical skills and human attributes that leapfrog their transition from academia to industry.

Why this versus Honours?

While Honours is perfect for those wanting to add another academic layer, consider this a finishing year that connects academia with the real world. The ideal bridge between theory and industry-relevant competencies; where you get exposed to who’s making it happen (potential employers) and how to do it yourself.