01 February 2021
Applications Close: 30 November 2020
Duration: 1 year
- NQF 7
Class Fee: ZAR 89 900
APPLICATIONS OPEN FOR 2021
Introducing a 1-year NQF 7 Advanced Diploma in Copywriting that will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
The programme is designed around 4 modules, that allow for integrated knowledge, skills and application. Each module runs sequentially and the subjects are designed to build on the knowledge as the year progresses.
1. Creative strategy & insights
- Marketing communications principles
- Research & insights analysis
- Analytical & critical thinking
- Creative strategy
2. Transmedia narration
- Content marketing
- Traditional media platforms
- Consumer touchpoints
- Brand storytelling across media
3. Integrated brand communications
- Integrated conceptual & strategic skills
- Brand building across media
- The role of copywriters in industry** (Incorporates Work Integrated Learning)
4. Business and visual skills
- Business communications skills
- Visual communications skills
- The future of copywriters in the industry
WHO YOU'LL MEET
Meet our amazing team of lecturers who are equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world
Feel so privileged to be a part of this amazing team. When not on the guitar or running, you’ll find me braaiing or playing with my kids.
JEANDRI, Head of Education
3 most valuable lessons on the knowledge journey: the best sight is insight, science is golden, and well done is better than well said.
Wendy Shepherd, Copywriting Lecturer
After spending 18 years as an industry copywriter in Joburg and London, Wendy shifted her career focus to academia. Joining Red & Yellow in 2016, she brought new life into the copywriting and digital content disciplines and poured her passion into developing three of the school’s full-time programmes and this online course.
Carmen Schaefer, Head of the Creative Department
An admirer of classic and clever designs, reading for hours, and taking long walks with her dog. With years of industry experience, she always offers fresh perspectives, compassion and eternal wisdom. As a sideline, she’s an excellent matchmaker, and loves matchmaking our students.
APPLICATIONS OPEN FOR 2021
ABOUT THE PROGRAMME
Everyone can write but only a few can write in a way that makes people take note or influence behaviour. Our NQF 7 Advanced Diploma in Copywriting will sharpen your mind, your pen and your skills. Developed by our experienced team with years of industry knowledge, this programme goes well beyond just “copywriting” – it teaches you to think conceptually and creatively in order to become a strategic thinker, content developer, idea incubator, and an author of brand stories.
Aimed at people with the desire and talent to express their innate creativity, conceptual thinking and love of communication, this programme encompasses all the relevant theory but also has a strong practical element to deepen your learning experience and achieve the best outcomes.
With our practical and future-focused approach to education, industry connections and ever-evolving programme content, you’ll be an experienced, sought-after creative and industry-ready copywriter within 12 months.
- An NQF level 6 Diploma or NQF level 7 Bachelor’s Degree
DO THE SKILLS ASSESSMENT
This is your first chance to show us you’ve got what it takes! It gives us a glimpse of who you are and what you’re capable of. It’s your gateway to the programme. Download the skills assessment, complete it, and submit with your final application.
Download your application form by clicking the Application button. Fill it in, sign and upload; together with the necessary documents (your CV, skills assessment and academic credentials) as listed in the requirements above. Now it’s our turn to evaluate your submission and provide feedback.
Once we’ve recognised you have potential, and approved your application, you need to secure your spot by paying your Application Acceptance fee.