• Duration

    14 Weeks

  • Class fee

    R13,500

  • Starts

    22 August 2022

About this course

Analyse, interpret and tell stories through data

Learn how to collect, analyse and interpret data, and to use the power of storytelling to present and communicate data-driven insights for maximum impact. You'll also get to grips with visual literacy, work with apps like Excel and Google Data Studio, and create effective, compelling dashboards.

This 10-week online course is built on data best practices, and will equip you with sought-after skills to make confident, effective business decisions, understand customer behaviour, spot and predict trends, and improve business performance.

Key learning outcomes:

  • Analyse and interpret data
  • Translate insights from data into compelling visualisations
  • Tell convincing stories and sell your ideas supported by data
  • Use data to make better decisions

Benefits

At the end of this course you’ll:

  • analyse and interpret data
  • translate insights from data into compelling visualisations
  • tell convincing stories and sell your ideas supported by data
  • use data to make better decisions

This course is perfect for:

  • Anyone who works with data, but who is a not trained, experienced or professional Data Analyst.
  • Considering the onslaught of data, this applies to most professionals and industry
    sectors – from juniors who need to feed insightful information up the chain of command, to seniors who need to inform smart decision-making so that they take the best course of action.

Prerequisites

To qualify you need to meet the following requirements:

  • You’ll need to have a general understanding of marketing
  • You need a basic level of math and numerical literacy
  • You don’t need to have any proficiency in data whatsoever

So, know that you’ll be learning from the best. But also that this course isn’t for everyone. Here’s a quick checklist of who is best suited, and what is needed to get the maximum benefit.

Who

While this is an introductory course, it’s also designed to test whether you have the attributes needed for this discipline – like drive, determination, and self-motivation.

What you’ll need:

  • The commitment to self-study (eg. the e-book guiding you on how to use Adobe Illustrator)
  • A basic understanding of computers and ability to learn new software (we know this seems obvious, but past experience has proven otherwise), along with exposure to any programme requiring simple design elements like layout, cropping images and crafting of typography (e.g. Powerpoint, Keynote, etc)
  • To factor in weekly deadlines: two for module 7, one per week for the rest
  • To make time to attend the tutorials: Attendance is highly recommended as you’ll get personal feedback, input and advice .

It works as follows:

  • Lecturers will provide video feedback on your submissions by Wednesday.
  • On Friday, you’ll have a live video tutorial session with your marker, so you can ask any questions you still have.
  • A warning to perfectionists (the mark of great designers): you may end up spending longer on assignments than expected. But you’ll love every minute and be so absorbed in crafting the best outcome, it won’t matter.

What

  • A computer: essential for taking advantage of the 14-week Adobe Illustrator license (included in the price) and accessing the eBook, which teaches you how to use the software. Check out the system requirements here.
  • A scanner (or scanner app on your smartphone).
  • Sketching tools: A fine liner and some colour pencils for sketching and drawing

 

The learning journey

Orientation week

The first week is dedicated to orientation. Students familiarise themselves with the online learning platform (virtual classroom), understand how everything works and meet the humans that’ll be there for support during this upskilling process

Module 1: : Introduction to Data & Storytelling

  • Understand the difference between data, information, knowledge and wisdom
  • Get to grips with the different types of data
  • Be introduced to analytics and visualisation
  • Learn about the importance of storytelling

Module 2: Collecting Data

  • Learn how data is generated, and best practices on how to collect it (both offline
    and online).
  • Delve into data integrity – quality assurance, data security and the
    ethics that govern this discipline.

Module 3: Basic Data Principles

  • This module explores context, framing the problem and generation insights.
  • It includes data literacy, from preparing different types of data, to evaluating and
    managing it.
  • Basic analytics and the importance of relationship building.

Module 4: Advanced Data Principles

  • Measures of central tendency and variability
  • Bivariate relationships, prescriptive and predictive analytics
  • Working with Big Data.

Module 5: Basic Visualisation

  • Visual literacy, design principles and best practice
  • Basic tools and visualisation applications that bring the binary code to life.

Module 6: Advanced Visualisation

  • Take a deeper dive into advanced tools like Google Data Studio.
  • Creating effective dashboards for strategic decision-making.

Module 7: Reporting & Storytelling

  • Understand why we report, and the difference between reporting and analytics.
  • Learn about the elements that make for a robust report
  • Tell stories with data
  • Pitch the story by developing your presentation skills

Module 8 : Decision-making & Data Leadership

  • The final module covers the principles of moving from knowledge to wisdom
  • Translating analytics into actions
  • It closes with business intelligence, marketing and performance management.

Our knowledge partner

Brand Partner

Amanda Reekie – imagineNATION Alliance

Amanda is an experienced brand strategist and researcher who thrives on creative problem solving and has over 30 years of marketing experience.

She launched her own marketing consultancy – imagineNATION Alliance – in September 2001, and her passion for getting closer to the consumer’s story took her into research. Clients include Clicks, MrPrice Money, Santam, Sanlam, and the V & A Waterfront.

Amanda has extensive experience in all aspects of qualitative research with a focus on bringing insight to life and enabling strategic application of that insight. Her enjoyment of the way data tells a story saw her and her team launch a new proprietary HTML-based research tool, ovatoyou.

Anja Mulder – Salesian Life Choices Institute

Anja is an experienced Monitoring And Evaluation professional with multiple qualifications: a Masters degree in Programme Evaluation, an Honours degree in Psychology, and an Honours degree in Gender Studies.

She has gained experience working on projects in education, leadership, gender advocacy, HIV/AIDS, and youth in prison. Anja is passionate about social justice, and has a penchant for research, editing, data visualization and developing Theories of Change.

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Why choose Red & Yellow

142
Awards

Degrees, Diplomas, National and Higher Certificates that cater for everyone and the high employability of our graduates have earned us close to 142 awards

15 K
Alumni

Education that combines knowledge and practical skills, providing our 15 392 alumni with traits they can use in all aspects of their lives

87 %
Employability

87% of our students find employment on graduating due to a combination of experiential learning and know-how.

100 %
Unmatched Creativity

For 28 years we have had a single minded approach to teach students how to harness a skill that will stand the test of time and the metaverse. That skill is creativity.

ALUMNI

Nicole Hewitt
After graduating, Nicole went on and joined Ogilvy as an Account Manager. In 2015 she moved over to Pernod Ricard and currently still works there as a Brand Manager.

WE’VE PROUDLY COLLABORATED WITH

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Frequently asked questions

How many hours per week do I need to set aside?

Varies per course – average 6-8. For more intense courses (or perfectionists) more like 10.

Do you have payment plans?

Yes, 3 or 4 part payment plan depending on the length of the course.

How will these courses help me?

Theory backed by practical exercises to clue you in to industry-necessary tools and practices and prepare you for real industry briefs and contexts

Why Red & Yellow?

Our content is great and developed in consultation with industry experts
Our Course Coordinators are renowned for being dedicated and working very hard to help you complete the courses and get your certificate
We include personalised feedback on written assessments, which provide guidance and add that extra touch to help you refine your work and prepare you for industry.

What’s the difference between Red & Yellow and a MOOC, or Udemy?

The personal touch. There’s a reason why MOOCs/Udemy have dismal completion rates while ours is exceptionally high.
Our Course Coordinators and Facilitators are there to guide, assist and coach you through the course

Are your short courses accredited?

All our short courses are aligned to relevant SAQA (South African Qualification Authority) unit standards, usually at NQF 5 level
Many of our short courses can be run as accredited, which means you will earn credits when you successfully complete the course and hand in the necessary portfolio of evidence
Completing the portfolio and facilitating your external assessment and moderation is an additional fee on top of the online course fee.

Are your short courses and programmes internationally accredited/recognised?

Completing one of our short courses with the accredited option, will award you credits for the unit standards you have completed.
These unit standards are registered with SAQA at the relevant NQF level, which are recognisable internationally

Why are your short courses and programmes so expensive?
  • Because they’re very good.
  • Because we do not simply resell content from other institutions or developers. We oversee the development of all our content and ensure it meets the R&Y standards.
  • Because we provide the personal touch.
    • Our courses include support, coaching and guidance from our Course Coordinators to keep you motivated and on course
    • Students have access to knowledge experts and facilitators through regular tutorials and other forms of student engagement.
    • We manage queries personally and provide individualised and tailored responses
  • Workshops and videos in our programmes are hosted by content and industry experts
  • Our assessments are practical and provide as much exposure to simulated industry briefs as possible
  • We provide individual feedback on each written assessment that help students understand where they may have gone wrong, and how to improve in their next submission.
Are there any cancellation fees?
  • If you wish to cancel participation in an online course after paying (in part or in full), the following applies provided you notify Red & Yellow in writing:
  • No later than 7 (seven) days prior to course commencement date: you are entitled to a full refund of all amounts paid, (Excluding Application Acceptance fees).
  • Within the 7 day period prior to course commencement date: you will be liable for a cancellation fee equal to 5% of the total fee for the relevant course. (Red & Yellow shall refund all amounts paid by you to Red & Yellow in respect of the course, less the cancellation fee); or
  • Cancellations on or after the date of commencement of the course are not eligible for any refund.
What do I need to do if I need to defer?
  • In the event that you wish to defer your participation in any course for which you have registered and paid, you are required to apply for a deferral in writing by no later than 7 (seven) days prior to the date of commencement of the course. Red & Yellow shall only accept applications for deferrals received after the commencement of a course in certain situations and will not award any credits for assignments completed at the time of requesting the deferral. The following situations, inter alia, may qualify an individual for a deferral:
  • Financial concerns i.e. retrenchments, unexpected expenses
  • Family responsibility i.e. loss of a loved one, need to take care of an ill family member, marriage
  • Personal health i.e. physical and/or mental health concerns
  • Any Other reason deemed reasonable considering the circumstances of the case as determined by the manager of course coordination.
  • Red and Yellow will charge a deferral fee as follows, which must be paid in order to defer participation:
    • 10% of the course price on registration for online qualifications and programmes
    • 15% for online short courses
Do I get a Certificate when I finish the course?
  • Yes, you get a Red & Yellow certificate of completion.
  • If you take an accredited version of the course, you will also receive a Statement of Results (SOR) from the SETA with which the course is registered.
    • Please note verification from the relevant SETA can take up to 2 – 3 months to be successfully completed.
Why should I do an accredited course? What are the benefits?
  • Red & Yellow’s accredited courses give you credits toward a formal SAQA registered qualification, a National Certificate.
    • If you complete all the unit standards for a specified qualification, within a specified time frame, you will be awarded that qualification through the SETA.
    • Alternatively, should you choose to enrol in a full qualification, for which you already hold credits, these credits contribute to the completion of the qualification
  • Employers seem to assign more weight to courses that are ‘accredited’ on your CV, as it provides them peace of mind that the course you completed was aligned to a SAQA Unit Standard, with specific outcomes and tied to an NQF level.
How can I get my employer to pay for a short course or programme? (list BBBEE benefits)
  • You will need to complete a cost estimate and we will invoice your company directly.
  • Accredited online courses qualify as Category E training and provide more skills development recognition as well as more B-BBEE points.
Can I start the course whenever I want?
  • Unfortunately, No. R&Y courses are run according to a set course calendar. [maybe a link to the course calendar here]
  • Courses have a set start date and end date, with specific hand in dates and tutorial sessions scheduled at set points within the course.
  • Research has shown that scheduled courses have better student engagement and completion rates, than courses that run asynchronously.
  • Scheduled courses ensure you will have the company and support not only of our content team and course coordinators, but also of your fellow students.
Do I have a coach to support me along the way?
  • You have regular opportunities to interact with content experts to ask questions, and your course coordinator will be there to help you across the line.
Do I have to finish within a certain time period?
  • Our courses are run according to set schedules, which means you need to finish within the time allotted for the course. If you defer, you still need to complete the course within two years.