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Data Principles & Visualisation

COURSE INFORMATION

Feb
01

Starts: 01 February 2021
Registration Closes: 29 January 2021

Duration:
10 weeks

Cost
ZAR 13 500

Learn how to collect, analyse and interpret data, and to use the power of storytelling to present and communicate data-driven insights for maximum impact. You’ll also get to grips with data literacy, work with apps like Excel and Google Data Studio, and create effective, compelling dashboards

This 10-week online course is built on data best practices, and will equip you with sought-after skills to make confident, effective business decisions, understand customer behaviour, spot and predict trends, and improve business performance.

Learn from leading industry experts

online sales course partnerAmanda Reekie: Amanda is an experienced brand strategist and researcher who thrives on creative problem solving and has over 30 years of marketing experience. She launched her own marketing consultancy – imagineNATION Alliance – in September 2001, and her passion for getting closer to the consumer’s story took her into research. Clients include Clicks, MrPrice Money, Santam, Sanlam, and the V & A Waterfront. Amanda has extensive experience in all aspects of qualitative research with a focus on bringing insight to life and enabling strategic application of that insight. Her enjoyment of the way data tells a story saw her and her team launch a new proprietary HTML-based research tool, ovatoyou.

online sales course partnerAnja Mulder: Anja is an experienced Monitoring And Evaluation professional with multiple qualifications: a Masters degree in Programme Evaluation, an Honours degree in Psychology, and an Honours degree in Gender Studies. She has gained experience working on projects in education, leadership, gender advocacy, HIV/AIDS, and youth in prison. Anja is passionate about social justice, and has a penchant for research, editing, data visualization and developing Theories of Change.

 

UNIQUELY HUMAN SKILLS

The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:

Creative thinking, leadership, empathy, conflict resolution, critical thinking, adaptability, social intelligence, persuasion, negotiation, mindfulness

This course includes:

This course is perfect for:

  • Anyone who works with data, but who is a not trained, experienced or professional Data Analyst.
  • Considering the onslaught of data, this applies to most professionals and industry sectors – from juniors who need to feed insightful information up the chain of command, to seniors who need to inform smart decision-making so that they take the best course of action.

Outline

You'll learn:

  • Orientation week
  • Module 1: Introduction to data & storytelling
  • Module 2: Collecting data
  • Module 3: Basic data principles
  • Module 4: Advanced data principles
  • Module 5: Basic Visualisation
  • Module 6: Advanced visualisation
  • Module 7: Reporting & storytelling
  • Module 8: Decision-making & Data Leadership

Benefits

You'll be able to

  • analyse and interpret data
  • translate insights from data into compelling visualisations
  • tell convincing stories and sell your ideas supported by data
  • use data to make better decisions

PRE-COURSE REQUIREMENTS

To qualify you need to meet the following requirements:

  • You'll need to have a general understanding of marketing
  • You need a basic level of math and numerical literacy
  • You don't need to have any proficiency in data whatsoever
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