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Data Principles & Visualisation
Jude James | Tiso Blackstar
The tremendous support from the team negates distance learning issues. Tutorials facilitate peer discussion, videos keep the interest levels up, additional resources make it convenient to follow topics of interest, and the constant support from the course co-ordinators keep the students motivated and on schedule.
Warren Volkwyn | Global Creative Recruiter at The Talent Boom
In South Africa, particularly, we headhunt only the best talent, to not only fill the client’s brief but also to attract the best talent fit for the company culture. One of these measures is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skill level but on an interpersonal level as well. A Red & Yellow qualification really goes a long way.
Learn how to collect, analyse and interpret data, and to use the power of storytelling to present and communicate data-driven insights for maximum impact. You’ll also get to grips with data literacy, work with apps like Excel and Google Data Studio, and create effective, compelling dashboards
This 10-week online course is built on data best practices, and will equip you with sought-after skills to make confident, effective business decisions, understand customer behaviour, spot and predict trends, and improve business performance.
Learn from leading industry experts
Amanda Reekie: Amanda is an experienced brand strategist and researcher who thrives on creative problem solving and has over 30 years of marketing experience. She launched her own marketing consultancy – imagineNATION Alliance – in September 2001, and her passion for getting closer to the consumer’s story took her into research. Clients include Clicks, MrPrice Money, Santam, Sanlam, and the V & A Waterfront. Amanda has extensive experience in all aspects of qualitative research with a focus on bringing insight to life and enabling strategic application of that insight. Her enjoyment of the way data tells a story saw her and her team launch a new proprietary HTML-based research tool, ovatoyou.
Anja Mulder: Anja is an experienced Monitoring And Evaluation professional with multiple qualifications: a Masters degree in Programme Evaluation, an Honours degree in Psychology, and an Honours degree in Gender Studies. She has gained experience working on projects in education, leadership, gender advocacy, HIV/AIDS, and youth in prison. Anja is passionate about social justice, and has a penchant for research, editing, data visualization and developing Theories of Change.
UNIQUELY HUMAN SKILLS
The reality is that AI and robots will replace many of the jobs we know today. The likes of NASA and Google are already ahead of the game in their early recognition of the importance of ‘soft’ skills. Our courses and programmes are designed to prepare humans for this unknown world, by combining topic-specific knowledge and know-how, as well as a selection of the 10 uniquely human skills we’ve identified that will set us apart from ‘robots’:
Anyone who works with data, but who is a not trained, experienced or professional Data Analyst.
Considering the onslaught of data, this applies to most professionals and industry sectors – from juniors who need to feed insightful information up the chain of command, to seniors who need to inform smart decision-making so that they take the best course of action.
Module 1: Introduction to data & storytelling
Module 2: Collecting data
Module 3: Basic data principles
Module 4: Advanced data principles
Module 5: Basic Visualisation
Module 6: Advanced visualisation
Module 7: Reporting & storytelling
Module 8: Decision-making & Data Leadership
You'll be able to
analyse and interpret data
translate insights from data into compelling visualisations
tell convincing stories and sell your ideas supported by data
use data to make better decisions
To qualify you need to meet the following requirements:
You'll need to have a general understanding of marketing
You need a basic level of math and numerical literacy
You don't need to have any proficiency in data whatsoever