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PROGRAMME INFORMATION

Feb
12

Starts: 12 February 2018
Registration Closes: 08 February 2018


Duration: 3 years

Qualifications:
  • NQF 7 Degree

Cost: ZAR 84 000

Speaking a visual language is about more than graphic design. You’ll learn to apply your talents in both strategic and creative subjects from the get-go. Highly practical projects in graphic design, art direction, illustration, photography, and digital design give you a solid foundation in knowledge and skill, while marketing communications and visual studies build your strategic and critical-thinking ability.

OUTLINE

The notion of choice is what sets us apart from the rest. In your first year, you delve into all the disciplines (Art Direction, Graphic Design, Illustration, Photography and Digital Design), which informs your choice of major and minor for your second year. In your final year, you focus on your major subject choice only, allowing you to enter industry with an individualised, industry-applicable portfolio. The theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.

1. First year (120 credits): ENGAGE IN ALL THE DISCIPLINES

  • Creative Skills: (Graphic Design, Art Direction, Digital Design, Illustration)
  • Support Subjects: Photography
  • Critical Skills: Marketing Communications, Visual Studies

2. Second year (120 credits): PICK YOUR MAJOR & MINOR

  • Creative Skills: 1 x Major (Graphic Design / Art Direction / Digital Design / Illustration) & 1 x Minor (Graphic Design / Art Direction / Digital Design / Illustration)
  • Support Subjects: Photography
  • Critical Skills: Marketing Communications, Visual Studies

3. Third year (120 credits): FOCUS JUST ON YOUR MAJOR

  • Creative Skills: 1 x Major (Graphic Design / Art Direction / Digital Design / Illustration)
  • Critical Skills: Marketing Communications, Visual Studies
  • Practical: Work Integrated Learning (Internship)

WHO YOU'LL MEET

Meet our amazing team of lecturers who are equipped with industry knowledge and skills to prepare students for the dynamic changes in this 21st Century world

NIKKI, CEO
NIKKI, CEO

I’ve built companies, driven innovative projects for huge corporates; but changing the world…through education, is definitely the most rewarding.

WESLEY, MD
WESLEY, MD

Feel so privileged to be a part of this amazing team. When not on the guitar or running, you’ll find me braaiing or playing with my kids.

JEANDRI, Education Manager
JEANDRI, Education Manager

3 most valuable lessons on the knowledge journey: the best sight is insight, science is golden, and well done is better than well said.

CARMEN, Head of Department & Lecturer
CARMEN, Head of Department & Lecturer

Most proud of being creative with my super talented students. They teach me something new every day.

CLAYTON, Lecturer
CLAYTON, Lecturer

I use my odd mix of fine art, industry and years of lecturing experience to instill a problem-solving approach, with dollops of craft.

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ABOUT THE PROGRAMME

In an increasingly visual world, visual thinkers and communicators thrive. Our Bachelor of Arts in Visual Communications degree is a 3 year full time, face to face programme where you’ll walk away with an internationally recognised qualification and a highly competitive portfolio that will grant you access to higher levels of learning or open the doors to the industry.

Unlike a typical graphic design degree, the course is highly practical and you’ll be exposed to all disciplines of Art Direction, Graphic Design, Illustration, Photography and Digital Design, from first year which gives you a strong background in each and enables you to confidently choose a major and one minor subject in second year followed by just focusing on a your major in third year, creating a highly specialized portfolio. The theoretical subjects are there to arm you with strategic and critical thinking skills relevant to staying ahead in the ever-changing business landscape.

Practical component: You will work hard, have fun and make lasting friends. You’ll gain a wealth of real world, practical experience, and the theory and practical skills to back your creative genius. Industry-relevant practical projects coupled with theory and skills-based learning is what you’ll work on with one-on-one interaction with experienced lecturers. Guest speakers from the industry and a work integrated learning component (internship) in the final year will give you the practical experience you need to develop a highly sought-after skill set. You’ll be industry-ready and firmly ahead of the pack.

Theoretical component: 3 years of Marketing Communications and Visual Studies provides the logic (strategic and critical-thinking) component of the programme. We’ll test your abilities via recognised academic assessments of research, referencing, essay writing, presentations and formal examinations. This ensures that you’re a strategic and critical thinking force to be reckoned with, and gives you a solid academic backing that will grant you access to Honours-level programmes upon completion of the course.

Here are a few key benefits / learning outcomes

  • Get equipped with the design thinking and skills to be a Graphic Designer, Art Director, Illustrator or Digital Designer
  • Learn the necessary software (Adobe Photoshop, Illustrator, InDesign and more of the Adobe Creative Cloud Suite), illustration, presentation and time-management skills necessary for a successful career
  • Apply these skills in the execution of a series of digital and print design media
  • As you work through your projects, you will compile an interactive PDF portfolio, which will help you get the creative career you’re looking for

 

LOVE IT? NEXT STEPS…

01

DO THE SKILLS TEST

This is your first chance to show us you’ve got what it takes! It gives us a glimpse of who you are and what you’re capable of. It’s your gateway to the programme. Download the test, complete it, and submit with your final application.

02

APPLICATION

Application

Now download your enrolment form by clicking the Application button. Fill it in, sign and upload; together with your skills test, and other necessary documents. Now it’s our turn to evaluate your submission and provide feedback.

03

FINISHING LINE

Once we’ve recognised you have potential, and approved your application, you need to secure your spot by paying your registration fee.