Mastering Online Advertising Course

Short Courses

See all Short Coursess >

COURSE INFORMATION

Dec
10

Starts: 10 December 2018
Registration Closes: 07 December 2018

Duration:
10 weeks

Qualifications:

Red & Yellow Certificate

Cost
ZAR 12 500

Book Now

A 10-week course, exclusive to Red & Yellow, to equip the innovators of the future with the knowledge, skills and know-how to transform entrepreneurial thinking and disruptive ideas into sustainable businesses. It’s everything you need to know to get a new business off the ground – whether it’s your first startup or a new initiative with your existing organisation.

Hard-hitting content by people that know

We have teamed up with Knowledge Partners and lecturers from industry to create the content and deliver the weekly lectures. So you’ll get to learn from the very best leaders and educators.

Over the Rainbow – social enterprise for entrepreneurs, headed up by:

Dawn Nathan-Jones: a dynamic businesswoman who revolutionised the car industry before becoming the only female judge on MNet’s Shark Tank SA. She now invests her time in helping people build efficient, scalable and profitable businesses.

Lara Rosmarin: corporate experience, a Bachelor of Social Science degree from UCT, an Honours degree in Clinical Psychology from UWC and expertise in business development and funding makes her perfect for her role as the CEO of Over The Rainbow.

Lesley Waterkeyn, Sandy van Dijk: Co-founders that come with exceptional pedigrees. Sandy has been a passionate educator for the past 20 years and Lesley is the founder and CEO of Colourworks, a fully integrated marketing agency. She has won numerous business awards and is an active member of Entrepreneur Organisation (EO), the world’s largest entrepreneurial network.

LECTURER: Karen Hidden, Masters in Inclusive Innovation

Karen has lectured in entrepreneurship and social innovation, developed content for various startup programmes and been involved in enterprise development for multinationals.

Online learning, amplified by live lectures

A further benefit is that this course includes weekly lectures which you can either attend at our campus, live stream or watch later when it’s convenient. This is an immense learning experience that comes with undeniable proof points unique to Red & Yellow.

This course is perfect for:

Individuals wanting to start their own business
Start-ups who want to scale up, but need the business acumen
Progressive organisations wanting to take their business to the next level. This course will give the team responsible for changing the business radical ways of thinking innovatively and the know-how to bring the ideas to life effectively.

Outline

This course consists of 7 comprehensive modules covering all the critical theory, together with assignments that not only ensure you embed the knowledge, but can also apply it to your specific situation. The intention is that at the end of the course, all the assignments combine to form a robust business plan that you can take to market.

Module 1: Essence of entrepreneurship and design thinking
Module 2: Branding and marketing
Module 3: Driving sales success
Module 4: Strategy and finance
Module 5: Effective leadership
Module 6: Business models and plans
Module 7: Landing a successful pitch

Benefits

7 modules that will teach you:

To actualise that brilliant business idea you’ve been sitting on for years (or how to think of one if you haven’t)
To set up and lead a business or new initiative that will thrive
To pitch your business idea to secure backing or venture funding, or effectively sell a new initiative you wish to launch
Will introduce you to the theory you need to understand an entrepreneurial approach to business and will provide you with the practical skills and know-how to bring your business plan to life, and make it sustainable and successful in the long-run.
Best of all, each assignment ladders up to combine into a robust business plan that you can take to market - either to present your idea to potential funders, or to get large scale buy-in for your initiative.