Mastering Online Advertising



Starts: 22 October 2018
Registration Closes: 19 October 2018

10 weeks

  • Red & Yellow Certificate

ZAR 9 600

This 10-week course in Online Advertising, produced by digital media expert Nikki Cockcroft, is designed to give you the tools and techniques you need to effectively plan and execute winning online advertising campaigns and strategies. Covering all areas of paid media – from social media to search and display to programmatic advertising – along with the skills to sell persuasively, this course will help you and your teams understand the pros and cons of each channel and how to incorporate them into digital marketing strategies.

Who should take this course?

  • Digital media ad sales teams
  • Media planners
  • Sales executives
  • Client service teams
  • Marketing managers
  • Digital media managers


The course includes 8 practical modules and assignments, as well as a final research project:

  • Module 1: Introduction: What is online advertising?
  • Module 2: Digital Marketing Strategy: planning an effective online advertising campaign
  • Module 3: Social Media Advertising Part One
  • Module 4: Social Media Advertising Part Two
  • Module 5: Website Advertising: search and banner
  • Module 6: Programmatic Advertising
  • Module 7: The Art of Persuasion
  • Module 8: Optimisation and Reporting


The course has the following benefits:

  • Confidently discuss the pros and cons of the various digital media options and approaches
  • Apply appropriate channel and execution strategies across relevant media assets
  • Interpret brands across digital sales channels
  • Conceptualise campaigns and understand how to execute them
  • Match audience to media
  • Manage process of campaigns to achieve the most effective results