Online learning from an accredited institution

Performance Marketing Course

In partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.

“Thank you Team Red & Yellow for the knowledge. It’s only been a few months and I can see a difference in the way I think regarding advertising and marketing in the digital realm.”

Nadine Botes

Ogilvy – Senior Creative Specialist in Retail Marketing and Advertising

In partnership with global award-winning agency Incubeta, Red & Yellow presents a 10-week online short course in next-level Performance Marketing. Learn the latest skills in targeting the right audiences at the right time to deliver on increased ROI, and gain industry tips and techniques to get results for your brand or business using paid (performance) marketing.

Master the skills and ability to leverage Performance Media to more effectively market yourself or your brand, and achieve the best results/outcomes. Learn how to drive focused, well-planned, and cleverly executed campaigns with compelling calls to action that drive desired consumer behavior shifts. 

This course will teach you how to use digital channels and platforms as a powerful promotional tool by targeting the right audiences – based on demographics, occupation, interests, and locations

Get the Performance Marketing Certificate that guarantees career success.

Master performance marketing that drives commercial success.

Our courses are designed to accelerate opportunities and give a boost to your CV. A Red & Yellow Certificate proves that you have what it takes. The feedback we get from the industry is that many HR practitioners move our grads to the top of the applicant pile.

What you’ll learn

  • Understand the difference between paid search and programmatic display advertising and how to align this with your digital marketing strategy.
  • Understand how to use and get the maximum benefit from the Google stack (Marketing Platform, Analytics 360, Search Ads 360, Data Studio, Google shopping platform).
  • How to leverage insights from tracking and analyzing data to optimize and improve campaign performance.
  • Learn how to set up, implement, track, and optimize effective campaigns in the Google Marketing platform.

Who should take this course?

  • Digital marketers
  • Brand managers
  • Content managers
  • Marketing strategists
  • eCommerce start-ups
  • Small businesses owners
  • Anyone wanting to work in a performance media agency

Knowledge Partner

We’ve partnered with Incubeta, an international team of experts in technology, marketing, data, and creative with 20+ years of experience in the digital space. 

Incubeta is a market-leading specialist that uses the power of digital to unlock and amplify business growth potential through bespoke, localized digital solutions with global expertise. 

Incubeta has proven through working with top-tier brands that they are leading experts in helping advertisers tackle complex projects such as in-housing, personalization, data activation, and advanced digital media.

Studying this course will equip you with the most up-to-date & relevant skills to elevate your marketing.

This course is ideal for people who want to bring technical digital skills & creative thinking to their paid marketing.

Our lecturers have spent decades working in the industry and know what it takes to make your career soar.

Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.

Red & Yellow courses are made to future-proof your career

Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.

  • An industry-sought-after Certificate of Completion from Red & Yellow
  • Original, relevant, and constantly updated content
  • An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more

Our courses are both current and relevant to the South African context.

Applicable, practical assignments:

  •       So that you can apply what you’re learning to your everyday work life, and your specific business challenges.

Discussion Forums and Chat sessions:

  •       Helping you develop your professional network.
  •       Hosted by your coach, lecturer, or subject specialist.
  •       Ideal opportunities to discuss the content and get answers to all your questions.

Personalized feedback:

  •       Tailored to your individual strengths, and opportunities for personal improvement.

A dedicated team:

  • Acting as your “virtual” support crew whose only focus is to help get you over the finish line.

Course curriculum:

Meet your team:

This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.

Carmen Schaefer
Head of Academics

  • 20 years in education
  • Academic Team leader at Red & Yellow
  • Authors the annual employability report
Logo Incubeta

Incubeta
Knowledge Partner

  • Growth-focused digital marketing partner, 800+ global experts
  • International team in 22 offices, 20+ years experience
  • Amplifies growth through full-spectrum digital capabilities, customer experience control
Red & Yellow Creative School of Business

About Red & Yellow

Creative thinking is the most important skill. Artificial Intelligence and robots are going to replace some of the jobs we know today.

Red & Yellow is the business school where talented people go to develop the career skills they need to thrive in this digital world.

Get inspired to study Performance Marketing

Get a full course infopack & a digital copy of our world renowned eMarketing Textbook for free

Uncover every aspect of digital marketing – from data analysis, SEO, and performance to content marketing, social media, and customer engagement – with our 7th Edition eMarketing Textbook.

Up-to-date statistics and eye-opening digital marketing case studies

  •         Deep dives into content mastery, advertising wonders, and the future of advertising
  •         Exclusive insights from marketing industry titans
  •         A powerful focus on elevating customer experiences and crafting meaningful engagements

Hit the button below to start exploring our latest eMarketing Textbook, and get inspired to kickstart your digital marketing journey.

 Although the internet provides new scope for creative approaches to advertising, we see its advantages when we realise how trackable, and therefore measurable, internet advertising is. It is possible to track all interactions with the ad itself: the number of impressions served, how many clicks it received, post-click AdView data, and how many unique users were reached. This leads to valuable data that can be used to make sensible, effective business decisions.

Data tracking is the process of selecting specific metrics and events to track, then collecting, organising, and analysing the resulting data. Once you’ve analysed the data, you can apply your insights to improve business performance and customer experience (Baker, 2021).

Tracking, analysing, and optimising is vital to the success of all marketing efforts. Digital marketing enables easy, fast tracking and the ability to optimise frequently. When you use real data to make decisions, you’re likely to make the best choices for your business and digital channels.

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