Red & Yellow
Online Short Course
Digital Marketing Professional Course
Digital marketing is in a constant state of flux. While the foundational principles remain constant, staying on top of your game requires keeping up with the trends and constant new developments. This course will take you from a competent digital marketer to an expert in the field. Learn how to take your digital marketing strategies to the next level, become more adept at mastering the algorithms and quirks of tech platforms, and ultimately drive greater ROI.
This “Rolls Royce” of Digital Marketing courses will take you from “competent” to specialist. You’ll gain an in-depth understanding of how to create powerful digital marketing strategies, campaign planning, and strategic implementation that will get you the results you want.
Check out your
Course Curriculum
- Understand the importance of market research
- Conduct strategic market research
- Understand your audience and target market
- Apply behavioral economic insights to your DM strategy
The important bits
Key Info
- Course Duration: 16 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 26 January 2026
- Cost: R24,500 R12,250
What you’ll learn
- Devise more powerful digital marketing strategies
- Plan and execute more powerful and successful campaigns/outcomes
- Understand and conquer the shifts and nuances of channels and platforms
- Strengthen your skills in UX design, Social Media Marketing, SEO, community management and analytics
Upgrade your skills to pro
Studying this course will equip you with next level cutting-edge skills based on the latest developments.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Bring creativity to marketing
This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who should take this course?
- Anyone seeking career-advancing skills, and who wants to stay on top of trends and shifts
- Digital Marketing professionals looking to safeguard their career success prospects
- Traditional marketers wanting to expand their perspective of ‘digital’ versus ‘traditional’
- Small business owners and niche teams wanting to enhance their digital marketing skills
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Su Little
Education Council Lead at IAB SA
Award-winning social media marketer
17 years of both agency and corporate
Regular speaker at social media, digital and integrated marketing conferences around South Africa
Keenan Harduth
Lecturer
15 years marketing experience
Worked with Cerebra, Total Exposure, Google
Awarded Social Media Marketer of Year
Brands we work with
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