Online Short Course
Digital Marketing Professional
Develop deeper, data-driven digital marketing skills in this 16-week online short course. It is suited to marketing professionals, traditional marketers expanding their digital knowledge, and business owners or niche teams seeking stronger engagement and conversions.
Build data-led strategies, work in Google Analytics 4 and Google Tag Manager, create Search, Display and Social ads, and take part in a four-round advertising campaign simulation. You will also explore content planning, digital PR, community management and crisis response.
There is no formal prerequisite or requirement to complete another course first. Professional suits learners who already have some exposure to digital marketing and want to move from working knowledge to specialist depth.
Check out your
Course Curriculum
- Understand the importance of market research
- Conduct strategic market research
- Understand your audience and target market
- Apply behavioural economic insights to your DM strategy
The important bits
Key Info
- Course Duration: 16 Weeks
- Accreditation: R&Y Certificate of Completion
- Access: Online
- Start Date: 25 January 2027
- Cost: R24,500
Khuty Ngqayimambana | Desktop Publisher at Black Khaki
I was looking to enhance my creativity because I’m an artist by profession and I wanted to do more than just Desktop publishing. Throughout the course, I got more than I expected, and now I’m very confident in the work that I produce.
What you’ll learn
- Devise more powerful digital marketing strategies
- Plan and execute more powerful and successful campaigns/outcomes
- Understand and conquer the shifts and nuances of channels and platforms
- Strengthen your skills in UX design, Social Media Marketing, SEO, community management and analytics
Upgrade your skills to pro
Studying this course will equip you with next level cutting-edge skills based on the latest developments.
Learn from the pros
Our lecturers have spent decades working in the industry and know what it takes to make your career soar.
Bring creativity to marketing
This course is ideal for people who want to stay on top of their marketing game with a range of creative skill sets and approaches.
Elevate your career
Be recognised with an industry centric Red & Yellow certificate, giving you a blend of theoretical knowledge and hands-on skills.
Red & Yellow courses are made to future-proof your career
Our courses are designed to accelerate opportunities and give a boost to your CV. Top businesses across industries recognise Red & Yellow graduates as having the practical skills and the theoretical background to hit the ground running with confidence and creative flair.
Benefits:
Our courses are both current and relevant to the South African context.
Applicable, practical assignments:
- So that you can apply what you’re learning to your everyday work life, and your specific business challenges.
Discussion Forums and Chat sessions:
- Helping you develop your professional network.
- Hosted by your coach, lecturer, or subject specialist.
- Ideal opportunities to discuss the content and get answers to all your questions.
Personalized feedback:
- Tailored to your individual strengths, and opportunities for personal improvement.
A dedicated team:
Acting as your “virtual” support crew whose only focus is to help get you over the finish line
Included in your course:
- An industry-sought-after Certificate of Completion from Red & Yellow
- Original, relevant, and constantly updated content
- An interactive online learning experience that includes videos, live chat sessions, forum discussions, and more
Who should take this course?
- Digital marketing professionals seeking deeper, data-driven skills
- Traditional marketers expanding their understanding of digital marketing
- Business owners and niche teams seeking to improve conversions and engagement
- People seeking focused professional development through a short course rather than a multi-year diploma
Meet your team:
This course was created by, and benefits from, our full-time lecturers’ years of experience in the field – both in lecturing and in industry. They know how to nurture talent and bring out the best in students, resulting in many award-wins over the years.
Su Little
Education Council Lead @ IAB SA | MBA
Su Little is an award-winning social media and digital marketing strategist with over 20 years’ industry experience. She holds an MBA in Digital Business Transformation and is a recognised global corporate social strategist and mentor.
Keenan Harduth
CEO of Mirror Mirror Africa
Keenan Harduth, an award-winning digital marketer, has 15+ years of experience in social and digital marketing, working with top brands globally.
Founder of Mirror Mirror Africa, he has trained leaders across 7 countries and worked with leading agencies like Google South Africa.
Recognized as Social Media Marketer of the Year in 2015, Keenan was also named one of Mail & Guardian's Top 200 Young South Africans.
Brands we work with
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