This course is perfect for:
- Marketers who want their brand to get the best ranking on search engines
- Small business owners who need to get their company to the top of the list
- Agency teams who need to get the best results for their clients
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- Search Engine Optimisation
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- People Management
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- Creative Thinking
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Advanced Diploma
COURSE INFORMATION
Feb24
Starts:
24 February 2020
Registration Closes:
21 February 2020
An industry-respected Search Engine Optimisation course
Learn the tips on how to stand out in an increasingly competitive digital world and how to boost your ranking, traffic and credibility. Get an industry-respected Certificate, gain new knowledge and skills when you register for our online course, developed with SEO expert and knowledge partner, Stephen Sandmann.
You’ll learn and consolidate the most important SEO skills in just 10 short weeks, over 8 modules. This course is aimed at anyone who wants to elevate their brand or business by increasing online visibility and online traffic. Add this specialist digital marketing skill to your CV.
Outline
You’ll learn what to look out for and the critical elements that contribute to performance, as well as how search engines work and what criteria they use for indexing and ranking content. You’ll also appreciate the pivotal role of content (and keywords), and what tools to use for auditing your site, and how to optimise all the elements for the best outcomes.
- Module 1: Introduction to Search Engine Optimisation
- Module 2: Site Structure
- Module 3: SEO & Content
- Module 4: Advanced Optimisation
- Module 5: Links & Link building
- Module 6: Conducting an SEO audit
- Module 7: Selling your idea
- Module 8: Reporting
Benefits
You'll be able to:
- Understand the complexities of SEO, and how to achieve high rankings for your website
- Know what is required for websites to maximise search engine visibility
- Gain clarity on the right metrics for measuring your SEO initiatives, and how to distinguish the ‘vanity’ metrics from the ones that truly matter
- Find out how SEO can help you influence your customers’ buying cycle and purchase decisions