Content Marketing is a 5-week, fully supported online course that will teach you how to create and publish valuable, interesting and sustainable content that helps you to build relationships, tell brand stories and keep today’s fickle digital customers engaged.
The course will teach you everything from fundamental concepts and best practices, to creating and implementing a relevant content marketing strategy for your brand or business. While very effective when executed correctly, content marketing is still a fairly new concept in the corporate world, which is why we will equip you with the skills you need to research and justify its implementation as well as set solid objectives for your strategy.
You will learn how to evaluate and implement a variety of content marketing approaches, develop a content calendar, understand how to use tools and creative tactics to expand your audience and online reach, as well as use analytics tools to test and improve your efforts. The course ends with a research project, allowing you to put theory into practice for your brand or business, and consolidate your knowledge.