Content Marketing Course

The Red & Yellow Content Marketing course, endorsed by the IAB SA, is a
5-week online course. The course will teach you how to create and publish valuable, interesting and sustainable content that helps you to build relationships, tell brand stories and keep today’s fickle digital customers engaged.


  • Learn the fundamental concepts of content marketing
  • Understand and use best practices to create great brand content
  • Create a content strategy for your brand
  • Understand how to measure and optimise your content performance
  • Practice writing digital content, develop a content calendar, and more

Course Outline

The course is broken up into 4 modules:

Module 1: Introduction
Module 2: Creating Marketing Content
Module 3: Distributing Content
Module 4: Measuring and Reporting

Why Should I Take This Course?

This course is great if you’re a current or aspiring marketer, a business owner, blog custodian, online manager, social media practitioner, CRM manager, or email marketer. It’s designed for absolutely anyone who’s interested in an exciting career in online and content marketing.


What our students say

“This course opened my mind to, and taught me about a more specific field of marketing, which I have really enjoyed and am now passionate about. I think this course has definitely changed my vision of where I would like to go in my career.” – Kristen Clague

“I was a bit skeptical about online learning as I really like to have a lecturer in front of me, I truly believed that I lack discipline. Guess what? I was wrong, this is the best form of learning ever. I found the website easy to navigate and all the necessary information was provided.” – Menzi Ngcobo

“This course has had a major impact on my career. I found a job in the process, and am looking forward to doing more courses. I love content marketing, so I’m very glad I did this course.” – Megan Taylor

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start DateComing soon
  • Register ByComing soon
  • Course FeeR7,200.00

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