Digital Content and Copywriting

Content is a critical part of any marketing strategy, and businesses that fail to recognise its importance will be left behind.

The 10 week Digital Content and Copywriting course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy.

At the end of this course you will be able to set up a content marketing plan and manage communities across various platforms and channels with the end goal of building strong, trusting brand-consumer relationships. 

Benefits:

  • Understand your online audiences, where they are, what they want and how to engage with them.
  • Learn how to create engaging content that generates a true value exchange with your customers
  • Become proficient at managing communities effectively
  • Produce a portfolio of various content types like podcasts, blogs, web copy, social media content etc

 

Course Outline

The course is made up of 8 practical modules:

Module 1: An Introduction to Digital Content
Module 2: The Basics
Module 3: Content Planning
Module 4: Copywriting Basics
Module 5: Copywriting for Media
Module 6: Community Management
Module 7: Managing Up
Module 8: Optimisation

Who should take this course?

This course is perfect for current or aspiring digital copywriters, Content Marketers, marketing creatives, small business owners, Community Managers, or anyone else who creates and manages digital content.


This course is part of these learning path discount packages:


  • Course Length10 weeks
  • Start Date18 Sep 2017
  • Register By11 Sep 2017
  • Course FeeR9,600.00

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