Digital Marketing Course

The Red & Yellow Digital Marketing Course, run in partnership with USB-ED, is a 10-week online course. The course is designed to kick-start or consolidate your digital marketing knowledge using the latest in online learning techniques and expert-reviewed content. You’ll gain the cutting edge knowledge and practical skills you need to implement an effective digital marketing strategy for your brand.

Endorsed by:



  • Gain the latest practical skills that you can immediately implement
  • Understand the digital customer and design customer experiences
  • Understand how to use SEO and copywriting to enhance your digital assets
  • Learn to implement social media, social advertising, & content marketing
  • Use paid media to increase brand awareness and reach
  • Learn to implement UX best practices
  • Know how to effectively use mobile channels & apps in your strategy
  • Use data to drive business insights & innovation
  • Measure digital campaign success using web analytics and data



Course Outline

The course includes 8 practical modules and assignments, as well as a final research project:

Module 1: Digital Marketing Strategy
Module 2: Creating your Digital Assets
Module 3: Working with Digital Assets
Module 4: Advertising – Search and Display
Module 5: Direct Marketing & CRM
Module 6: Content Marketing
Module 7: Social Media & Social Advertising
Module 8: Optimising your Digital Campaigns

Why should I take this course?

This course is ideal for current or aspiring marketers, small business owners and entrepreneurs, professionals wanting to promote their companies online more effectively, and absolutely anyone who is interested in an exciting career in internet marketing.


What our students say:

“My whole career is changing. This has literally changed my life and my confidence levels. Doing this course was the best decision I have ever made, besides having my children. I cannot thank you enough, and rave about R&Y to everyone.” – Linda Rudolph

“The Digital Marketing Course is a must for any marketing professional looking to expand their knowledge and enhance their career to be relevant within today’s fast pace of the digital world we live in and need to apply our marketing strategies to. Great course!” – Lisa Forgan


This course is part of these learning path discount packages:

  • Course Length10 weeks
  • Start Date21 Aug 2017
  • Register By18 Aug 2017
  • Course FeeR13,100.00

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