Digital Marketing Course

The Red & Yellow Digital Marketing course, in partnership with USB-ED, is a 10-week online course. Designed to kick-start or consolidate your digital marketing knowledge, you’ll gain the practical skills and know-how you need to implement an effective digital marketing strategy for your brand.


  • Gain practical skills that you can immediately implement
  • Learn to use SEO and copywriting to enhance your digital assets
  • Understand the role of social media and content in your strategy
  • Use paid media to increase brand awareness and reach
  • Learn to implement UX best practices
  • Optimise your digital marketing using web analytics & data


And to help you on your way to digital marketing success, we will give you a FREE copy of the Quirk Digital Marketing Textbook (worth R499). Everything you’ll need to the take over the world of digital marketing in 20 chapters.

Course Outline

The course includes 8 modules and assignments, as well as a final research project:

Module 1: Thinking Strategically about Digital Marketing 
Module 2: Market Research and Content Strategy 
Module 3: Creating your Digital Assets
Module 4: Managing Customer Relationships and Social Media
Module 5: Search Engine Marketing
Module 6: Online Advertising 
Module 7: Digital Direct Channels 
Module 8: Optimising your Digital Campaigns

Why should I take this course?

This course is ideal for current or aspiring marketers, small business owners and entrepreneurs, professionals wanting to promote their companies online more effectively, and absolutely anyone who is interested in an exciting career in internet marketing.


What our students say:

“My whole career is changing. This has literally changed my life, and my confidence levels. Doing this course was the best decision I have ever made, besides having my children. I cannot thank you enough, and rave about R&Y to everyone.” – Linda Rudolph

“The Digital Marketing Course is a must for any marketing professional looking to expand their knowledge and enhance their career to be relevant within today’s fast pace of the digital world we live in and need to apply our marketing strategies to. Great course!” – Lisa Forgan


This course is part of these learning path discount packages:

  • Course Length10 weeks
  • Start Date06 Mar 2017
  • Register By03 Mar 2017
  • Course FeeR10,200.00

Download info pack

  • All fields are mandatory

Register - cart

  • All fields are mandatory