Email Marketing Course

The Red & Yellow Email Marketing course, endorsed by the IAB SA, is a
5-week online course. This practical, outcomes-based course is designed to guide you through world of email marketing and teach you how to best harness its potential for your brand or business.


  • Understand the pros and cons of email marketing
  • Get to grips with best practices and principles
  • Understand how to craft attention-grabbing email designs
  • Learn how to build and nurture email lists
  • Learn how to set up and optimise email campaigns

Course Outline

The course is broken up into 4 modules:

Module 1: Introduction to Email Marketing
Module 2: Building an Email List
Module 3: Creating Email Content
Module 4: Optimising Email Campaigns

Why should I take this course?

This course is ideal for anyone working in marketing or business who wants to learn how to master the art of email marketing and feel confident in executing large email campaigns. Anyone wanting to create awareness and long-term brand loyalty, or needing to increase sales and conversions through promotions and content marketing will also benefit from this course.

There are no formal requirements for the course other than having a basic understanding of the Internet and how it can be used for marketing purposes.


What our students say

“This course has really given me a lot of know-how and enabled me to add email marketing to my skill set.” – Lorissa Cutler

“It will enable me to do my job better in terms of executing email campaigns.” – Michelle Oliver

“The theory has helped me to solidify my knowledge and put it into practice at work.” – Amanda Nixon

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start DateComing soon
  • Register ByComing soon
  • Course FeeR6,100.00

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