Email Marketing Course

Red & Yellow’s Email Marketing course is a 5-week, fully supported online course. This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing.

Still one of the most relevant forms of digital marketing, email marketing is a CRM tool and one of the digital marketing tactics that, if used correctly, can yield one of the highest returns on investment for your business. Billions of emails are sent every day and it’s important from a business perspective to be able to break through this clutter and connect with customers at their most prolific touch point with the internet – their inbox.

Through this course you will learn how to do just that. Covering everything from the pros and cons of email marketing, crafting attention-grabbing mailer designs, and best practices, to setting up and optimizing an email campaign from start to finish. The course ends with a research project where you will set up an email campaign for your brand or business, putting theory into practice.

Course Outline

The course is broken up into 4 modules:

Module 1: Introduction to Email Marketing
Module 2: Building an Email List
Module 3: Creating Email Content
Module 4: Optimising Email Campaigns

Why should I take this course?

This course is ideal for anyone working in marketing or business who wants to learn how to master the art of email marketing and feel confident in executing large email campaigns. Anyone wanting to create awareness and long-term brand loyalty, or needing to increase sales and conversions through promotions and content marketing will also benefit from this course.

There are no formal requirements for the course other than having a basic understanding of the Internet and how it can be used for marketing purposes.


What our students say

“This course has really given me a lot of know-how and enabled me to add email marketing to my skill set.” – Lorissa Cutler

“It will enable me to do my job better in terms of executing email campaigns.” – Michelle Oliver

“The theory has helped me to solidify my knowledge and put it into practice at work.” – Amanda Nixon

This course is part of these learning path discount packages:

  • Course Length5 weeks
  • Start Date16 Oct 2017
  • Register By09 Oct 2017
  • Course FeeR6,100.00

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