Red & Yellow’s Email Marketing course is a 5-week, fully supported online course. This practical, outcomes-based course is designed to guide you through the exciting and cost-effective world of email marketing.
Still one of the most relevant forms of digital marketing, email marketing is a CRM tool and one of the digital marketing tactics that, if used correctly, can yield one of the highest returns on investment for your business. Billions of emails are sent every day and it’s important from a business perspective to be able to break through this clutter and connect with customers at their most prolific touch point with the internet – their inbox.
Through this course you will learn how to do just that. Covering everything from the pros and cons of email marketing, crafting attention-grabbing mailer designs, and best practices, to setting up and optimizing an email campaign from start to finish. The course ends with a research project where you will set up an email campaign for your brand or business, putting theory into practice.