The course is broken up into 4 modules:
Module 1: Introduction to Email Marketing
Module 2: Building an Email List
Module 3: Creating Email Content
Module 4: Optimising Email Campaigns
Why should I take this course?
This course is ideal for anyone working in marketing or business who wants to learn how to master the art of email marketing and feel confident in executing large email campaigns. Anyone wanting to create awareness and long-term brand loyalty, or needing to increase sales and conversions through promotions and content marketing will also benefit from this course.
There are no formal requirements for the course other than having a basic understanding of the Internet and how it can be used for marketing purposes.
What our students say
“This course has really given me a lot of know-how and enabled me to add email marketing to my skill set.” – Lorissa Cutler
“It will enable me to do my job better in terms of executing email campaigns.” – Michelle Oliver
“The theory has helped me to solidify my knowledge and put it into practice at work.” – Amanda Nixon