This 9-week course, produced by digital media expert Nikki Cockcroft, is designed to give you the tools and techniques they need to effectively plan and execute winning online advertising strategies.
Covering all areas of online advertising – from social media to search and display to programmatic advertising – along with the skills to sell persuasively, this course will help you and your teams understand the pros and cons of each channel and how to incorporate them into digital marketing strategies.
- Confidently discuss the pros and cons of the various digital media options and approaches
- Apply appropriate channel and execution strategies across relevant media assets
- Interpret clients’ marketing and strategic needs into a winning proposal
- Interpret brands across digital sales channels
- Conceptualise campaigns and understand how to execute them
- Match audience to media
- Manage process of campaigns to achieve the most effective results