Mastering Online Advertising

This 9-week course, produced by digital media expert Nikki Cockcroft, is designed to give you the tools and techniques they need to effectively plan and execute winning online advertising strategies.

Covering all areas of online advertising – from social media to search and display to programmatic advertising – along with the skills to sell persuasively, this course will help you and your teams understand the pros and cons of each channel and how to incorporate them into digital marketing strategies.


  • Confidently discuss the pros and cons of the various digital media options and approaches
  • Apply appropriate channel and execution strategies across relevant media assets
  • Interpret clients’ marketing and strategic needs into a winning proposal
  • Interpret brands across digital sales channels
  • Conceptualise campaigns and understand how to execute them
  • Match audience to media
  • Manage process of campaigns to achieve the most effective results

Course Outline

This course is broken up into 8 practical modules:

Module 1: Introduction: What is online advertising?
Module 2: Digital Marketing Strategy: planning an effective online advertising campaign
Module 3: Social Media Advertising Part One
Module 4: Social Media Advertising Part Two
Module 5: Website Advertising: search and banner
Module 6: Programmatic Advertising
Module 7: The Art of Persuasion
Module 8: Optimisation and Reporting

Who should take this course?

  • Digital media ad sales teams
  • Media planners
  • Sales executives
  • Client service teams
  • Marketing managers
  • Digital media managers


Expert Vicki Steenkamp from SpaceStation tells us why you should do this course.


This course is part of these learning path discount packages:

  • Course Length9 weeks
  • Start Date11 Sep 2017
  • Register By04 Sep 2017
  • Course FeeR9,600.00

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