Search Engine Optimisation Foundations

This 6-week, fully supported online course in Search Engine Optimisation 1: Foundations and Application,  is designed to equip you with practical and globally relevent skills to market within the exciting world of Internet search – from basic training and site audits, to link building for SEO.

Visibility in the top search results can have a dramatic impact on site traffic, sales and brand awareness. Through this SEO course, we will help you add value to your brand to ensure the goods or services offered on your website are easily searchable online.

You will complete a full SEO site audit, perform keyword research and analysis, learn how to develop an effective linking strategy for your business, and optimise for mobile – essential in today’s changing search landscape. At the end of the course, you’ll walk away with a working knowledge of SEO best practice and application.


Course Outline

Drawing on the expertise and knowledge of various digital agencies, the 6 modules that make up the course include:

Module 1: An Introduction to Search
Module 2: Site Accessibility to Search Engines
Module 3: Keywords and Content Optimisation
Module 4: Advanced Optimisation Strategies
Module 5: Building Links
Module 6: Managing SEO

 Why should I take this course?

The course is open to anyone with an interest in learning more about search engines and the “how to” of SEO implementation, campaign building, and best practice.
Distance-based SEO training is particularly suited to business owners, entrepreneurs, website managers, or professionals in traditional marketing or communications roles, who wish to optimise their site and SEO skills.


What our students say:

“I previously knew all of the SEO on-page factors, but the course has shown me that SEO is more than just keyword rich content, meta descriptions and page titles. After I covered the section on link building I went straight to my MD and together we felt that with the aid of the course’s knowledge that we should offer link building as a product to our clients.” – Shane Punt

“The course has made a significant and positive impact on me, and I feel the impact on my career will be long-felt as I now have the necessary skills to diversify my service offering to the company, and better the group’s digital marketing efforts.” – DeWet Louw

“I have more skills and knowledge, and will be able to implement SEO processes when designing websites.” – Zaheer Randera

This course is part of these learning path discount packages:

Register now Download Info Pack
  • Course Length6 weeks
  • Start Date01 Feb 2016
  • Registration Deadline29 Jan 2016
  • PriceR7,250.00