This 6-week distance-based online course in Search Engine Optimisation 1: Foundations and Application, is designed to equip you with practical and globally relevent skills to market within the exciting world of Internet search – from basic training and site audits, to link building for SEO.
Visibility in the top search results can have a dramatic impact on site traffic, sales and brand awareness. Through this SEO course, we will help you add value to your brand to ensure the goods or services offered on your website are easily searchable online.
You will complete a full SEO site audit, perform keyword research and analysis, learn how to develop an effective linking strategy for your business, and optimise for mobile – essential in today’s changing search landscape. At the end of the course, you’ll walk away with a working knowledge of SEO best practice and application.