Search Engine Optimisation Foundations

The Red & Yellow Search Engine Optimisation: Foundations and Application course,  endorsed by the IAB SA, is a 6-week online course. The course is designed to equip you with practical and globally relevant skills to market within the world of online search.


  • Add value to your brand by making your website more discoverable
  • Complete a full SEO site audit to improve your digital assets
  • Do keyword research & analysis
  • Learn how to develop an effective linking strategy
  • Understand how to optimise for mobile

Course Outline

Drawing on the expertise and knowledge of various digital agencies, the 6 modules that make up the course include:

Module 1: An Introduction to Search
Module 2: Site Accessibility to Search Engines
Module 3: Keywords and Content Optimisation
Module 4: Advanced Optimisation Strategies
Module 5: Building Links
Module 6: Managing SEO

 Why should I take this course?

The course is open to anyone with an interest in learning more about search engines and the “how to” of SEO implementation, campaign building, and best practice.
Distance-based SEO training is particularly suited to business owners, entrepreneurs, website managers, or professionals in traditional marketing or communications roles, who wish to optimise their site and SEO skills.


What our students say:

“I previously knew all of the SEO on-page factors, but the course has shown me that SEO is more than just keyword rich content, meta descriptions and page titles. After I covered the section on link building I went straight to my MD and together we felt that with the aid of the course’s knowledge that we should offer link building as a product to our clients.” – Shane Punt

“The course has made a significant and positive impact on me, and I feel the impact on my career will be long-felt as I now have the necessary skills to diversify my service offering to the company, and better the group’s digital marketing efforts.” – DeWet Louw

“I have more skills and knowledge, and will be able to implement SEO processes when designing websites.” – Zaheer Randera

“It will allow me to improve in my current position (website management) and improve my company’s website with the recommendations provided. It’s also given me confidence in an SEO environment to make proper recommendations based on what I have learnt in this course.” – Danielle Morrin

This course is part of these learning path discount packages:

  • Course Length6 weeks
  • Start DateComing soon
  • Register ByComing soon
  • Course FeeR9,200.00

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