In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents this comprehensive 8-week online short course in Social Media.
Designed to introduce you to effective social media marketing for your brand or business, it will give you an applicable understanding of social media practices, tactics and strategies.
- Understand the basics of social media by getting your hands dirty with a range of tools – Facebook for networking, blogs for content marketing, Twitter for news, and much more
- Consolidate or brush up on your existing social media knowledge
- Understand the potential social media holds for personal branding
- Learn effective strategies and practices for engaging on social media as a brand
- Address a wide range of business challenges using social media
- Learn to use social media to gain marketplace intelligence and develop loyal fans
- Know how to measure and optimize your efforts with the help of data