Social Media Course

The Red & Yellow Social Media Course, run in partnership with USB-ED, is an 8-week online course.
Designed to introduce you to effective social media marketing for your brand or business, the course will give you a practical understanding of the latest in social media platforms, advertising, best practices, tactics and strategies that you can immediately implement.



  • Upgrade your knowledge and skills through highly practical coursework
  • Consolidate or enhance your existing social media knowledge
  • Understand the potential social media holds for personal branding
  • Learn how to implement social advertising campaigns
  • Know how to use all major platforms, including Instagram, for your brand
  • Develop content for your brand and create a content calendar
  • Use social media to gain business intelligence and develop loyal fans
  • Learn how to manage communities and use social media for customer service
  • Know how to measure and optimise your efforts using data analytics


Course Outline

Download the Info Pack for a detailed breakdown of each module.

Module 1: Social Media and You

Module 2: Strategy & Planning

Module 3: Implementation: Content

Module 4: Paid Advertising on Social Media

Module 5: Implementation: Community Relationship Management

Module 6: Reporting & Analytics

Who Should Take This Course?

  • People who want to gain an excellent grounding in social media marketing
  • Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs and content marketers
  • Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
  • Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
  • Anyone who wants to promote their brand more effectively online


What our students say:

“The social media course has given me a great understanding of how these channels work and why. I’ve learnt a lot about how to strategically amplify the role of social and digital platforms and channels. This is perfect knowledge for my career, as being a writer calls for exactly these skills.” – Jemaine Jacob

“I’ve learnt a lot in terms of how to set up and manage social media accounts. This will definitely assist me in improving the current brand I work on and enable me to become more involved and open to experimenting with new platforms and strategies.” – James Webber

This course is part of these learning path discount packages:

  • Course Length8 weeks
  • Start Date14 Aug 2017
  • Register By11 Aug 2017
  • Course FeeR12,500.00

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