Social Media Course

In partnership with the USB Executive Development Ltd of the University of Stellenbosch Business School, the Red & Yellow School presents this comprehensive 8-week online short course in Social Media.
Designed to introduce you to effective social media marketing for your brand or business, it will give you an applicable understanding of social media practices, tactics and strategies.


  • Understand the basics of social media by getting your hands dirty with a range of tools – Facebook for networking, blogs for content marketing, Twitter for news, and much more
  • Consolidate or brush up on your existing social media knowledge
  • Understand the potential social media holds for personal branding
  • Learn effective strategies and practices for engaging on social media as a brand
  • Address a wide range of business challenges using social media
  • Learn to use social media to gain marketplace intelligence and develop loyal fans
  • Know how to measure and optimize your efforts with the help of data

Course Outline

Download the Info Pack for a detailed breakdown of each module.

Module 1: Social Media and You

Module 2: Terminology and Concepts

Module 3: Determining Strategic Direction

Module 4: Selecting Your Channels

Module 5: Formulating Your Content Strategy

Module 6: Initiating Your Presence and Campaigns

Module 7: Managing Your Community

Module 8: Reporting and Optimisation


Who Should Take This Course?

  • People who want to gain an excellent grounding in social media marketing
  • Aspiring or current social media marketers, community managers, brand managers,customer service or PR executives, entrepreneurs and content marketers
  • Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
  • Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
  • Anyone who wants to promote their brand more effectively online


What our students say:

“It has given me a great understanding of how these channels work and why. I’ve learnt a lot about how to strategically amplify the role of social and digital platforms and channels. This is perfect knowledge for my career, as being a writer calls for exactly these skills.” – Jemaine Jacob

“I’ve learnt a lot in terms of how to set up and manage social media accounts. This will definitely assist me in improving the current brand I work on and enable me to become more involved and open to experimenting with new platforms and strategies.” – James Webber

This course is part of these learning path discount packages:

Register now Download Info Pack
  • Course Length8 weeks
  • Start Date15 Aug 2016
  • Registration Deadline12 Aug 2016
  • PriceR9,200.00