Social Media Course

The Red & Yellow Social Media course, in partnership with USB-ED, is an
8-week online course.
Designed to introduce you to effective social media marketing for your brand or business, it will give you an understanding of social media practices, tactics and strategies that you can immediately implement.


  • Understand the basics of social media through practical coursework
  • Consolidate or brush up on your existing social media knowledge
  • Understand the potential social media holds for personal branding
  • Learn effective strategies and practices for engaging as a brand
  • Address a wide range of business challenges using social media
  • Use social media to gain business intelligence and develop loyal fans
  • Know how to measure and optimize your efforts using data analytics

Course Outline

Download the Info Pack for a detailed breakdown of each module.

Module 1: Social Media and You

Module 2: Terminology and Concepts

Module 3: Determining Strategic Direction

Module 4: Selecting Your Channels

Module 5: Formulating Your Content Strategy

Module 6: Initiating Your Presence and Campaigns

Module 7: Managing Your Community

Module 8: Reporting and Optimisation


Who Should Take This Course?

  • People who want to gain an excellent grounding in social media marketing
  • Aspiring or current social media marketers, community managers, brand managers, customer service or PR executives, entrepreneurs and content marketers
  • Digital marketers who want a professional understanding of social media marketing techniques and global best-practice principles
  • Marketers who aim to increase brand awareness, sales and conversions through professional social media marketing
  • Anyone who wants to promote their brand more effectively online


What our students say:

“The social media course has given me a great understanding of how these channels work and why. I’ve learnt a lot about how to strategically amplify the role of social and digital platforms and channels. This is perfect knowledge for my career, as being a writer calls for exactly these skills.” – Jemaine Jacob

“I’ve learnt a lot in terms of how to set up and manage social media accounts. This will definitely assist me in improving the current brand I work on and enable me to become more involved and open to experimenting with new platforms and strategies.” – James Webber

This course is part of these learning path discount packages:

  • Course Length8 weeks
  • Start Date20 Feb 2017
  • Register By17 Feb 2017
  • Course FeeR9,200.00

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